Paid Search Analyst

Apex Service Partners; Irving (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading HVAC and plumbing services group in Irving, TX is seeking an experienced Paid Search Analyst to enhance brand presence and drive business growth. The role involves managing and optimizing paid campaigns across platforms like Google Ads and Bing Ads, analyzing performance metrics, and collaborating across teams. Ideal candidates should have over 3 years of experience and strong analytical skills, with a focus on continuous learning and professional development.

Qualifications

• Minimum of 3+ years of experience in paid search advertising.
• Proven success in managing paid campaigns across major digital advertising platforms.
• Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
• Experience with web analytics tools, including Google Analytics and Google Tag Manager is a plus.
• Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
• Familiarity with AI tools for campaign building and optimization is a plus.

Responsibilities

• Plan, launch, and optimize paid advertising campaigns to achieve performance goals.
• Manage bid strategies, budget allocation, and ad placements.
• Monitor and analyze key performance metrics; deliver actionable insights.
• Collaborate with CRM team to track campaign-driven revenue.
• Ensure proper setup of advertising pixels and conversion tracking tools.
• Build and optimize landing pages to support campaign goals.
• Foster a collaborative environment that supports knowledge sharing.

Skills

Paid Campaign Management

Budget & Bidding Optimization

Performance Analysis

Revenue Tracking

Pixel & Tag Implementation

Landing Page Development

Team Collaboration

Cross-Functional Alignment

Industry Awareness

Continuous Learning

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Unbounce

ServiceTitan

Job description

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About Apex Service Partners

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

Overview

Apex Service Partners – PPC Analyst

About Apex Service Partners

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

Key Responsibilities

• Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
• Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
• Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
• Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
• Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
• Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
• Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
• Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
• Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
• Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.
  
  

Qualifications

• Minimum of 3+ years of experience in paid search advertising.
• Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
• Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets
• Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
• Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus
• Experience working with CRMs such as ServiceTitan is a plus
• Familiarity with AI tools for campaign building and optimization is a plus
  
  

Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

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