Paid Media Strategist

Antioch University; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

A higher education institution is seeking a Paid Media Strategist for a remote role. The ideal candidate will plan, execute, and optimize media campaigns, ensuring alignment with institutional goals. A Bachelor's degree in Marketing or a related field and 1-3 years of experience in digital media are preferred. Knowledge of Google Ads and social media marketing is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field preferred.
• 1-3 years of digital media planning/buying experience, particularly with Google Ads and social media.
• Experience supporting institutions of higher education strongly preferred.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various digital platforms.
• Oversee day-to-day media buying operations, including research, implementation, and reporting.
• Collaborate with internal teams to align paid media strategies with institutional goals.

Skills

Digital media planning

Campaign optimization

Budget management

Google Ads

Social media marketing

Education

Bachelor's degree in Marketing or related field

Job description

A company is looking for a Paid Media Strategist (Remote).

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across various digital platforms
• Oversee day-to-day media buying operations, including research, implementation, and reporting
• Collaborate with internal teams to align paid media strategies with institutional goals

Required Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field preferred
• 1-3 years of digital media planning/buying experience, particularly with Google Ads and social media
• Experience supporting institutions of higher education strongly preferred
• Demonstrated success in developing and executing SEM and social media campaigns
• Experience with budget management and ROI-driven decision making