Paid Media Strategist

Fuse Fundraising; Great Falls Crossing (VA); Hybrid; USD 55,000 - 95,000; Full time

Job summary

A nonprofit fundraising organization is seeking a Paid Media Strategist to oversee digital media campaigns across various platforms. The ideal candidate will possess 5+ years of experience in media buying and digital marketing, focusing on optimizing performance to support fundraising goals. This role requires strong analytical skills and proficiency in Google Ads and social media platforms.

Qualifications

• 5+ years of experience in paid media strategy and execution.
• Strong grasp of digital marketing channels.
• Ability to thrive in a collaborative environment.

Responsibilities

• Plan and execute digital media campaigns across multiple platforms.
• Manage and optimize paid media campaigns for performance.
• Provide insights and recommendations based on campaign analytics.

Skills

Media buying

Data analysis

Digital optimization

Project management

Analytical thinking

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Business Suite

Google Analytics

Looker Studio

Asana

Job description

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As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.

This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution.Experience in nonprofit fundraising is preferred, though not required.

As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.

This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution.Experience in nonprofit fundraising is preferred, though not required.

Key Responsibilities

• Develop and implement integrated digital strategies to support fundraising goals across email, paid social (Meta), paid search (Google and Microsoft Ads), and programmatic/display channels.
• Create and manage digital campaign briefs, calendars, and test plans that support continuous learning and improvement.
• Oversee email marketing efforts from strategy and segmentation to testing, deployment, and analysis.
• Manage and optimize paid media campaigns, including keyword research, ad copy development, creative coordination, and in-platform performance monitoring.
• Track budgets across channels and ensure campaigns are pacing properly and meeting performance benchmarks (CTR, CPA, ROAS, conversion rate, etc.).
• Analyze campaign performance across platforms such as Google Analytics, Meta Ads Manager, and Looker Studio to provide insights and optimization recommendations.
• Collaborate closely with internal teams to ensure digital strategies align with broader client objectives and timelines.
• Participate in client meetings to present digital strategy, campaign results, and strategic recommendations.
• Stay current on platform updates, digital fundraising innovations, and industry best practices.

Qualifications

• 3–5+ years of experience in digital marketing or digital fundraising, with a strong grasp of paid and owned channel management.
• Hands-on experience with Google Ads (Search, Display, and Grants), Meta Business Suite (Facebook/Instagram), and email marketing platforms.
• Familiarity with digital campaign analytics tools (e.g., Google Analytics 4, Looker Studio).
• Strong project management and organizational skills with the ability to manage multiple campaigns and priorities at once.
• Analytical thinker with attention to detail and a solutions-focused approach.
• Ability to thrive in a collaborative, mission-driven environment and communicate effectively with internal teams and external clients.

Preferred Qualifications:

• Google Ads & Google Analytics certifications
• Experience with email and SMS fundraising platforms
• Familiarity with Asana or similar project management tools
• Experience managing media for Giving Tuesday, EOY, or emergency response campaigns
• Experience with conversion tracking and pixel setup

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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