Paid Media Specialist (Google Ads & PPC)

GrowthAssistant; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency is seeking an experienced Google Ads Specialist to manage and optimize campaigns. The role involves tracking KPIs, collaborating with creative teams, and preparing performance reports. Ideal candidates will have over 3 years of hands-on experience with Google Ads, proficiency in SEMRush, and strong skills in Microsoft Office. This remote position offers a dynamic opportunity for growth in performance marketing.

Benefits

100% Remote / Work from Home

Attendance, performance, and referral bonuses

Paid holidays and time off

Health insurance

Qualifications

• 3+ years of experience with Google Ads management.
• Experience with multiple accounts or an agency background is a plus.
• Familiarity with Facebook Ads, TikTok, or Instagram ads is beneficial.

Responsibilities

• Launch, manage, and optimize Google Ads campaigns.
• Track KPIs and make data-driven improvements.
• Collaborate with teams to source ad copy and assets.

Skills

Hands-on experience with Google Ads (paid search)

Proficiency with SEMRush

Strong skills in Microsoft Office/365 (Excel, PowerPoint)

Working knowledge of Google Analytics

Tools

Google Ads

SEMRush

Google Analytics

Job description

Why Join Us

• 100% Remote / Work from Home
• Attendance, performance, and referral bonuses
• Paid holidays and time off
• Health insurance card

What You’ll Do

• Launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video.
• Track KPIs (ROAS, CTR, CPM, etc.) and make data-driven improvements to maximize results.
• Spot campaign challenges and suggest proactive solutions.
• Apply client guidance and parameters to refine campaigns.
• Conduct keyword research and implement SEO best practices.
• Collaborate with content/creative teams to source ad copy and assets.
• Communicate clearly and consistently through chat, video calls, and project management tools.
• Prepare reports and dashboards to keep clients updated on performance.
• Optimize keywords and ad copy for better conversions.

What We’re Looking For

Must-Have:

• 3+ years of hands-on experience with Google Ads (paid search)
• Proficiency with SEMRush
• Strong skills in Microsoft Office/365 (Excel, PowerPoint, etc.)
• Working knowledge of Google Analytics (GA4 preferred)
• Experience handling multiple accounts or clients (agency background a plus)

Nice-to-Have:

• Familiarity with Facebook Ads, Microsoft Ads, TikTok, or Instagram Ads
• Basic skills in landing page optimization
• Ad copy optimization experience

Future Growth Opportunities

• Recommend new PPC strategies and best practices
• Provide insights and trend analysis from reporting
• Run A/B tests and experiments with data-driven hypotheses
• Expand expertise across more paid media platforms

We offer a role for someone who wants to specialize in paid media, grow their career in performance marketing, and make a real impact on client success.