Paid Media Specialist

MaaS by CodeSM; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

MaaS by CodeSM is seeking a Paid Media Specialist to own paid acquisition across Meta and Google for a portfolio of growing brands. You will plan, launch, and optimize campaigns, build the measurement layer, and ensure attribution is clean and trustworthy.

You will work on targeting, bidding, and budgeting, while collaborating with creative teams on testing and reporting ROAS, CAC, and pipeline impact. This is a fully remote role for candidates in the US, Canada, or Mexico.

Qualifications

• 3+ years hands-on managing Meta Ads and Google Ads with direct budget ownership.
• Deep GA4 knowledge for conversions, explorations, and audiences.
• End-to-end conversion tracking knowledge: Meta Pixel, Conversions API, Google tags.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google.
• Own account structure, audience strategy, bidding, and budget pacing for multiple clients.
• Build and maintain the measurement layer: GA4, Pixel, Conversions API, and server-side tagging.
• Implement and QA conversion pixels, events, and UTM frameworks for clean attribution.
• Coordinate with designers to test hooks, angles, and formats; report ROAS, CAC, CPL.

Skills

Meta Ads management

Google Ads management

GA4 expertise

Data-driven decisions

Client communication

Tools

Conversions API

Google tag manager

Looker Studio

Job description

Plan, launch, and scale paid campaigns across Meta and Google. Own the targeting, the tracking, and the ROAS for a portfolio of client accounts.

As a Paid Media Specialist at MaaS by CodeSM, you own paid acquisition for a portfolio of growing brands. You build the campaign architecture, set the targeting and bidding strategy, partner with creative on the testing roadmap, and — critically — you own the measurement layer so every dollar is tracked and accountable. Meta and Google are your home turf; GA4, conversion pixels, the Conversions API, and clean attribution are how you prove the work.

What you'll do

• Plan, launch, and optimize paid campaigns across Meta (Advantage+, prospecting, retargeting) and Google (Search, Performance Max, Demand Gen, YouTube)


• Own account structure, audience strategy, bidding, and budget pacing across a portfolio of clients


• Build and maintain the measurement layer: GA4, Meta Pixel + Conversions API, Google Ads conversion tracking, enhanced conversions, and server-side tagging


• Implement and QA conversion pixels, events, and UTM frameworks so attribution is clean and trustworthy


• Run a structured creative-testing roadmap with designers and video editors — hooks, angles, and formats


• Report on ROAS, CAC, CPL, and pipeline impact — and translate the numbers into the next move


• Manage budgets responsibly and forecast spend, results, and scaling opportunities


• Stay ahead of platform changes (privacy, signal loss, new ad products) and adapt the playbook

Who you are

• 3+ years hands-on managing Meta Ads and Google Ads with direct budget ownership


• Deep with GA4 — you can build conversions, explorations, and audiences, not just read a dashboard


• You understand conversion tracking end to end: Meta Pixel, Conversions API, Google tags, enhanced conversions, server-side GTM


• Strong analytical mindset — you make decisions from data, not vibes


• Reliable async communicator who can explain performance to non-technical clients


• Native-level English with crisp written communication

Nice to have

• Google Ads and/or Meta Blueprint certifications


• Experience with TikTok Ads, LinkedIn Ads, or Apple Search Ads


• Server-side tracking (GTM server, Stape) and Conversions API implementation experience


• Looker Studio or comparable dashboarding for client reporting


• Background in e-commerce, lead-gen, or local-service funnels

Success in this role looks like

• Every client account has clean, verified conversion tracking you can trust


• ROAS and CAC trend in the right direction quarter over quarter


• Creative testing is constant and structured, not ad hoc


• Clients understand exactly what their spend is producing


• Budgets are paced and forecast accurately, with no surprises

What we offer

• Fully remote — work from anywhere in the US, Canada, or Mexico


• Competitive base compensation plus performance bonus tied to account results


• Benefits and PTO appropriate to your country


• Real budget responsibility across diverse industries from day one