Paid Media Specialist

MGM Resorts; Las Vegas (NV); On-site; USD 33,000 - 47,000; Full time

Benefits offered by this job

Wellness incentive programs

Hotel/entertainment discounts

Free parking

Health & Income Protection

Professional development

Job summary

MGM Resorts in Las Vegas seeks a Paid Media Specialist to build campaigns across paid search, programmatic, paid social and traditional media for multiple brands in the United States.

The role involves executing and optimizing media strategies, collaborating with AORs, and managing budgets and timelines to meet company goals. A background in digital media with agency experience is preferred.

Qualifications

• 2+ years of experience in marketing with an emphasis on integrated or digital media.
• Bachelor's degree in Communications, Marketing, or Business Management preferred.
• Experience in planning, executing digital campaigns, with an understanding of programmatic preferred.
• Experience working with and managing agency resources preferred.
• Experience in delivering integrated media campaign strategies and reporting preferred.
• Google AdWords and Facebook Blueprint certifications preferred.

Responsibilities

• Execute and optimize integrated media strategies across various properties and brands.
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking.
• Collaborate with peers to understand how all paid media is working together to further our company goals.
• Maintains an understanding of media trends and brand verticals MGM Resorts owns.
• Partners with the media AOR and social media team to track and manage budgets to ensure payments within contract terms.

Skills

Digital media

Media planning

Campaign execution

Agency coordination

Reporting

Google Ads

Facebook Blueprint

Education

High School Diploma or GED

Bachelor's Degree in Communications, Marketing, or Business Management

Tools

Programmatic platforms

Job description

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.

THE STARTING RATE: $29.00 hourly

THE DAY-TO-DAY:

• Execute and optimize integrated media strategies across various properties and brands.
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking.
• Collaborate with their peers to understand how all paid media is working together to further our company goals.
• Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for.
• Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms.

THE IDEAL CANDIDATE:

• Have a High School Diploma or GED
• Has 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media
• Have a Bachelor's Degree in Communications, Marketing, or Business Management - Preferred
• Experience in planning, executing digital campaigns, with an understanding of programmatic - Preferred
• Experience working with and managing agency resources - Preferred
• Experience in delivering integrated media campaign strategies and subsequent reporting - Preferred
• Google AdWords and Facebook Blueprint Certifications - Preferred

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community