Paid Media Senior Manager

Samsung Electronics; New York (NY); On-site; USD 180,000 - 210,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Senior Manager, Paid Media to co-develop and execute data-driven paid media strategies across paid search, paid social, programmatic, and content syndication.

You will own end-to-end campaigns, drive pipeline, and collaborate with Sales, Brand, Marketing Ops, and agencies to maximize revenue growth. The role reports to the Director of Demand Generation within the Marketing organization and requires a data-driven mindset, cross-functional leadership,

Qualifications

• 7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation.
• Demonstrated experience co-owning or contributing to paid media strategy with a track record of results against pipeline and account engagement goals.
• Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance.

Responsibilities

• Co-develop paid media strategy and inform investment across paid search, social, programmatic display, and content syndication.
• Own end-to-end campaign execution across all paid channels, driving pipeline and engagement.
• Manage the paid media budget, track pacing, and reallocate opportunities.
• Develop audience segmentation and targeting strategies for advertising decision-makers.
• Lead A/B testing across creative, copy, audiences, and formats; translate results into budget decisions.
• Maintain clean campaign tracking, UTM hygiene, Salesforce integration, and attribution.
• Collaborate with Brand/Creative on ad development and messaging alignment.
• Manage external agencies and lead day-to-day deliverables and performance.
• Build and maintain performance dashboards and contribute to demand gen reporting.

Skills

Paid media strategy

Cross-channel marketing

Executive communication

Entrepreneurial mindset

Leadership & collaboration

Tools

LinkedIn Campaign Manager

Google Ads

Microsoft Advertising

Job description

Position Summary

About Samsung Ads
Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.

Our purpose is to deliver unparalleled results for our customers. Samsung Ads is uniquely positioned to perform in the evolving advertising landscape. We deliver on Samsung Electronics’ 50+ year commitment to excellence through smart, easy, effective advertising solutions to make advanced advertising work.

We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey.

Role and Responsibilities

The Senior Manager, Paid Media will be responsible for co-developing and executing data-driven paid media strategies to grow Samsung Ads’ B2B customer base and revenue across paid channels. They will make an impactful contribution to our growing growth marketing division within the Samsung Ads Marketing organization, helping to build a program responsible for driving incremental business opportunities, generating high-quality leads, accelerating pipeline, and contributing to revenue growth.

Reporting into the Director of Demand Generation, the Paid Media Senior Manager will co-own performance marketing strategy and execution across paid search, paid social, programmatic display, and content syndication. The right candidate will drive engagement and lead generation across these channels through a cross‑channel approach that attracts, educates, and nurtures current and potential customers across different phases of the buyer journey. They will conduct in‑depth analysis to understand the drivers of performance and identify and implement enhancements to optimize strategy and execution. This person will help drive the experimentation agenda, run quantitative analyses, and execute on growth levers identified through testing.

The candidate should thrive in a fast‑paced and dynamic environment, working cross‑functionally with Sales, Marketing Ops, Brand, and agency partners to drive results. They should have an entrepreneurial mind‑set, taking ownership in creating opportunities, aligning to organizational objectives, and being nimble in identifying and acting on new ways to drive pipeline.

Key responsibilities and deliverables:

• Co‑develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
• Own end‑to‑end campaign execution across all paid channels, driving account penetration, pipeline influence, and engagement across the buying committee
• Manage the paid media budget, track pacing, flagging reallocation opportunities, and making data‑backed recommendations on spend distribution across channels
• Develop audience segmentation and targeting strategies to reach advertising decision‑makers
• Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
• Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
• Collaborate with the Brand/Creative team on ad creative development and ensure messaging alignment across channels
• Manage external agency relationships where applicable, serving as day‑to‑day lead on deliverables and performance
• Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy

Skills Needed:

• 7-10 years of hands‑on paid media experience with at least 4+ years in B2B demand generation
• Demonstrated experience co‑owning or contributing to paid media strategy with a track record of results against pipeline and account engagement goals
• Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance
• Solid proficiency in Google Ads and Microsoft Advertising, including search campaign management, smart bidding, and audience targeting
• Comfort with shared budget ownership and able to track pacing, model scenarios, and make spend recommendations with confidence
• Passion for staying up to date with the latest marketing technologies and trends, including AI‑assisted tools, and applying them to drive growth
• Self‑starter with an entrepreneurial mind‑set; thrives in lean, fast‑moving environments and brings proactive thinking to both strategy and execution
• Strong communicator who can engage credibly with senior stakeholders, Sales partners, and cross‑functional teams

Skills and Qualifications

Salary Range Pay Transparency: Compensation for this role, for candidates based in New York, NY is expected to be between Base range: $180,000 ~ $210,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full‑time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.