Media Director

Samsung Electronics; Plano (AL); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical

Dental

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Job summary

Samsung Electronics America is seeking a highly motivated, data-driven Media Director to drive efficiency across core media channels. You will lead a team across Paid Media, Performance Marketing and Measurement, shaping strategies and executing campaigns aligned with business goals.

You will define KPI frameworks, attribution, MMM/MTA and advance test-and-learn initiatives while partnering with global and local teams to maximize ROI and brand impact.

Qualifications

• 12+ years related experience and a Bachelor's degree, or 10+ years with a Master’s degree.
• Hands-on digital marketing experience in high growth B2C environments.
• Extensive experience in digital lead generation campaigns (Google PLA, paid social, content marketing, SEO, AEO, GEO).
• Experience partnering with senior executives on growth strategies and leading digital marketing teams.
• Ability to balance strategy with hands-on execution with agencies/partners.
• Strong knowledge of analytics, attribution, MMM, incrementality and lift studies.
• Proven ability to manage direct-response media objectives in a digital-first org.

Responsibilities

• Lead and grow a team across Paid Media, Performance Marketing and Measurement.
• Drive media strategy, planning and analysis for the Corporate Marketing division.
• Define and execute marketing campaigns aligned with business goals.
• Shape media measurement strategy with KPI frameworks, attribution and testing.
• Coordinate with executives and cross-functional teams at SEA and global HQ.
• Advance test-and-learn campaigns to boost efficiency, ROI and impact.
• Strategize and manage cross-media programs with external partners.
• Lead AEO and GEO optimization to maximize brand visibility across AI platforms.
• Collaborate with finance on budgeting, pacing and reporting.

Skills

Digital marketing

Google Ads / AdWords

SEO / content marketing

MMM / MTA / attribution

Data analysis

Team leadership

Cross-functional collaboration

AEO / GEO optimization

Native search

Excel / BI tools

Education

Bachelor's degree, Master’s preferred

Tools

Google Analytics

AdWords

Excel

PowerPoint

CRM/marketing platforms

Job description

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide.

Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

We are seeking a highly motivated, strategic, data-driven Media Director to drive effectiveness and efficiency improvements and optimization across media channels that are core to the business.

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement responsibility, fostering a culture of excellence, collaboration, and data-driven media strategy, planning and execution


• Drive media strategy, planning and analysis for the Corporate Marketing division


• Define, design, and drive best-in-class execution of marketing campaigns that are aligned with business goals and objectives


• Shape the SEA media measurement strategy in partnership with Global and local teams, ensuring all lines of business (LOBs) can maximize their media investment and demonstrate impact through consistent KPI frameworks, attribution, incrementality testing, MMM/MTA and performance insights.


• Ensures multiple stakeholder alignment to the strategy including, but not limited to executives and cross-functional teams at SEA and with global HQ


• Develops never-been-done-before media approaches and cutting-edge test and learn campaigns to push the marketing capabilities while driving increased efficiency, effectiveness, and ROI


• Strategize, plan, manage, and continuously improve robust cross-media marketing programs for all lines of business, working with media partners to stay on top of the evolving digital media landscape and run experimentation to learn and improve business outcomes.


• Lead the strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize brand visibility. You will be collaborate with xLOBs (x-Line of Business) for optimizing brand footprint to ensure our assets are accurately cited, answered, and recommended across AI platforms


• Works with the finance team to manage financial control processes from plan proposal to purchase order creation, including managing fluctuation and pacing from a reporting perspective


• Acts as a liaison between the media agency and the Brand and Social teams to ensure an integrated marketing, communications, and channel approach


• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum, translating media performance and measurement results into clear business and investment recommendations.


• Works with global HQ on designing and executing media pilots, test plans and partnerships

Skills and Qualifications

Minimum Qualifications

• Minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree


• Experience working in a hands-on digital marketing role coupled with strong experience in high growth B2C environments.


• Extensive hands-on experience in creating digital lead generation campaigns, which includes Google PLA, paid social, content marketing, SEO, AEO and GEO as well as, understands how to optimize campaigns to meet effective KPIs. Experience deploying campaigns, such as writing ads and developing keyword lists on Google AdWords. If you have only used an agency to deploy your campaigns, this is not the right position for you.


• Background partnering with senior executives on growth strategies as well as leading digital marketing teams


• A positive "all-hands-on-deck" attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.


• Strong understanding and proficiency with eCommerce and marketing platforms, as well as media measurement methodologies including attribution, MMM, incrementality and lift studies


• Ability to dissect large amounts of data into clear opportunities for marketing and business.


• Able to pivot strategically based on campaign and channel performance.


• Ability to lead external media agencies and partners to deliver the highest quality of strategy, plans, measurement, attribution to the business (sales, revenue).


• Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement.


• Must have advanced knowledge of online ad serving, creative capabilities, behavioral targeting and data strategies.


• Fluency in Natural Search and understanding synergies between Paid and Organic


• Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.


• A passion for consumers – both how to influence their behavior and delivering flawless consumer experiences.


• Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to identify problems and implement or recommend solutions.


• Active problem solver and creative thinker who can think on their feet and define and manage an ongoing test & learn agenda.


• Must be highly adept and capable of building and maintaining trusting partnerships and collaborative relationships across a matrix organization


• High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics or similar platform; and Adwords

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Benefits

• Medical


• Dental


• Vision


• Life Insurance


• 401(k)


• Employee Purchase Program


• Tuition Assistance (after 12 months)


• Paid Time Off


• Student Loan Program (after 12 months)


• Wellness Incentives

and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.