Paid Media Performance Lead

Dexian; Boca Raton (FL); On-site; USD 60,000 - 70,000; Full time

Job summary

Dexian is seeking a results-driven Paid Campaign Manager to lead strategy, execution, and optimization of high-budget digital campaigns focused on lead generation and conversion performance. This hands-on role manages paid media across channels and maximizes ROAS through data-driven decision making.

The ideal candidate has 3–7+ years in Paid Media or Digital Advertising, experience managing monthly budgets of 50k+, and proficiency with GA4 and GTM.

Qualifications

• 3–7+ years in Paid Media or Digital Advertising.
• Experience managing monthly budgets of $50,000+.
• Hands-on across paid social, paid search, native, and programmatic channels.
• Proficiency with GA4, GTM, and marketing attribution tools.
• Strong analytical skills for data-driven optimization.
• Experience with testing and CRO initiatives.
• Excellent project management and ability to multi-task.
• Experience in regulated industries is a plus.

Responsibilities

• Manage and optimize paid media campaigns across digital advertising platforms.
• Develop and execute lead generation and conversion-focused strategies that drive measurable results.
• Monitor and manage large monthly advertising budgets, pacing, forecasting, and ROI optimization.
• Analyze campaign performance and optimize CPL, CPA, ROAS, CTR, CPM, conversions, and lead quality.
• Conduct ongoing A/B testing of ad creatives, audience targeting, bidding strategies, landing pages, and funnel performance.
• Implement and maintain campaign tracking, attribution, and reporting using GA4, GTM, and CRM integrations.
• Generate actionable insights and present recommendations to stakeholders.
• Partner with creative and marketing teams to scale high-performing assets.
• Identify new growth opportunities, audiences, channels, and optimization strategies.
• Stay current on industry trends, platform updates, and best practices.

Skills

Paid Media

Performance Marketing

Digital Advertising

Lead generation

GA4

GTM

Attribution tools

A/B Testing

CRO

Project Management

Tools

GA4

Google Tag Manager

Job description

Dexian is seeking a results-driven Paid Campaign Manager to lead strategy, execution, and optimization of high-budget digital campaigns focused on lead generation and conversion performance. This hands-on role manages paid media across channels and maximizes ROAS through data-driven decision making.

The ideal candidate has 3–7+ years in Paid Media or Digital Advertising, experience managing monthly budgets of 50k+, and proficiency with GA4 and GTM.