Paid Media & Marketing Director

Relevance International; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Dynamic hybrid work environment

Generous PTO policy

Annual strategy sessions

Excellent medical benefits

Job summary

A premier public relations agency based in New York seeks a Paid Media & Marketing Director. The ideal candidate will manage PPC campaigns, lead a digital team, and create effective marketing strategies to drive client engagement. A background in advertising with 10+ years of experience and proficiency in various digital platforms is essential. This role offers a dynamic hybrid work environment, competitive salary, and opportunities for career development.

Qualifications

• 10+ years of experience in advertising or related field.
• Supervisory experience of a team of at least 3 employees.
• Demonstrated mastery of various advertising platforms.

Responsibilities

• Manage Paid Search / PPC, Paid Social, and Advertising Campaign Analysis.
• Lead business development efforts and manage digital team.
• Plan and execute marketing campaigns including SEO and paid media.

Skills

Google Ads

Meta Business Manager

Bing

Twitter

TikTok

YouTube

Pinterest

Paid Social

Google Analytics

Hubspot

Canva

Excel

SEM Rush

Project Management

Education

Bachelor's degree in advertising or related field

Tools

Google Tag Manager

Looker Studio

Programmatic DSP

Job description

Relevance International is a premier, woman-owned, full-service public relations (PR), brand-building and digital media agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. With offices in New York, London, and Los Angeles, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. All team members are expected to represent Relevance International as professional brand Ambassadors. The role of the Paid Media & Marketing Director is essential to effective client and account acquisition, and management. The person filling this role is integral to communicating with the CEO any concerns presented by staff or clients.

PERKS OF WORKING AT RELEVANCE INTERNATIONAL

• Dynamic hybrid work environment (2 days in office, 3 days work from home) and “Work from Anywhere” program two weeks a year.
• Generous PTO policy in addition to being closed the last week of the year.
• Thirsty Thursday wine hour, Bagel Birthdays and regular company events and outings to celebrate the team and holidays!
• Excellent career development with external and internal training programs for all employees.
• Reviews twice a year and regular coaching and mentoring sessions for all staff.
• Annual worldwide Visioning and strategy sessions at New York HQ.
• Excellent Medical, Dental, Vision Insurance, 401k with generous company matching.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage Paid Search / PPC (Google Ads, Bing Ads), Paid Social and Programmatic, Advertising and Campaign Analysis and Reporting inclusive of Strategy, Activation, Optimization, and Measurement/Reporting
• Advertising agency experience is a requirement, with an expertise in direct media buying (print/digital/out-of-home) and creative direction.
• KPI analysis and reporting on website, app, social media and digital campaign performance.
• Identify and track revenue growth, customer acquisition, retention opportunities, and other KPIs.
• Plan and execute marketing campaigns including SEO, GEO, asset production and paid media advertising (Facebook, Twitter and Google) to drive optimization.
• Creatively and strategically help drive business for clients, by proactively creating effective messaging, headline and copy creation and by driving creative design.
• Lead business development efforts for stand-alone digital clients as well as partner on multi-platform marketing/PR proposals.
• Manage digital team across all offices including graphic design, web development, digital advertising, SEO, GEO, social media.
• Drive internal website design upgrade, and all internal marketing collateral design.
• Direct all social media including calendars, content, and coordination across all platforms.

SKILLS/CORE COMPETENCIES REQUIRED/PREFERRED

• Demonstrated mastery of Google Ads, Meta Business Manager, Bing, Twitter, TikTok, You Tube, Pinterest.
• Proficiency in Paid Social, Looker Studio, Programmatic DSP, or other data visualization tools.
• Experience in branding for marketing campaigns.
• Expert in Google Analytics, Google Tag Manager, Google Looker Studio, Hubspot (or other CRM), SEMrush, Canva and Excel/Google Sheets.
• Experience in digital marketing/advertising landscape including social media, SEO, GEO, email marketing, Paid Social, programmatic, PPC campaigns, and Websites.
• Current on latest algorithms.
• Strong analytic skills, with experience using data to inform marketing decisions.
• Excellent communication skills, both written and verbal with attention to detail and strong written word editing skills.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience with developing and creating brands and effective campaigns.
• Experience with marketing automation tools and web analytics platforms
• Excellent client management and client service skills.
• Able to run and grow a profitable team.
• Strong artistic eye and content creation skills across photography, video, social media, and design platforms.
• Microsoft Office skills (especially Excel) are a must; basic coding skills are a plus.
• Excellent organizational, reporting, and analytical skills
• A team player who is creative, curious, and eager to learn.
• Proactive, takes initiative in identifying opportunities / issues and recommends actions.

EDUCATIONAL/EXPERIENCE REQUIRED/PREFERRED

• A bachelor’s degree in advertising, related field
• 10+ years of experience in advertising, related field
• Supervisory experience of a team of at least 3 employees

Salary: $140k-$150k, based on experience

DISCLAIMER: Duties, responsibilities and activities of the position may change or new ones added at any time with or without notice