Paid Media Manager

Axon; Boston (MA); Hybrid; USD 113,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401k with employer match

Discretionary paid time off

Parental leave for all

Fitness Programs

Emotional & Mental Wellness support

Snacks in offices

Job summary

Axon is seeking a highly motivated Paid Media Manager to lead end-to-end paid advertising strategy across digital channels. You will own the annual plan, optimize campaigns, and report ROI with stakeholders. Hybrid work options in Scottsdale, Boston, or Seattle with remote days.

You'll collaborate with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive high-converting campaigns for global audiences, integrating CRM and analytics for real-time performance insights.

Qualifications

• 7+ years of experience in B2B digital marketing.
• Expertise in SEM and intent-based keyword strategy.
• Hands-on with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
• Experience with programmatic, paid social, ABM platforms.
• Experience integrating ad channels with CRM and analytics.

Responsibilities

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for expansion.
• Connect ad platforms with CRM, marketing automation, and analytics tools for real-time ROI tracking and reporting.
• Monitor spend, pacing, and performance metrics, making data-driven adjustments.
• Reach niche audiences while adhering to compliance and brand requirements.
• Align paid programs with broader product and growth marketing initiatives and paid vs organic search strategies.
• Collaborate with localization teams to extend campaigns internationally.

Skills

B2B digital marketing

SEM

Google Ads

LinkedIn Campaign Manager

Programmatic advertising

Paid social

ABM platforms

CRM integration

Analytics & reporting

Copywriting

Tools

CRM systems

Marketing automation

Google Analytics

Excel/Data tools

Job description

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

We are looking for a highly motivated, data-driven Paid Media Manager to own and elevate Axon’s targeted paid advertising strategies. In this role, you will lead end-to-end strategy, execution, and continuous optimization across our paid digital channels.

Beyond channel management, you will serve as both an analytical steward and a persuasive creative force, crafting compelling, high-converting ad copy and integrating paid media channels directly into our reporting tools for transparent, real-time ROI tracking. You will work closely with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops teams to build aligned, performance-driven campaigns that resonate with our specialized audiences. If you thrive on finding high-intent opportunities, relentlessly pursuing performance efficiency, and turning analytics into growth, you will play a transformative role in driving Axon's global mission.

What You’ll Do

Location: Scottsdale, Boston, or Seattle Office (Hybrid Schedule: Mon remote, Tues-Fri in office)

Reports to: Head of Digital Marketing

Direct reports: None

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
• Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
• Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
• Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
• Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
• Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
• Craft copy that drives conversions. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
• Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.

What You Bring

• 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid.
• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
• Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
• Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
• Proactive, curious, solution-oriented, and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
• Strong copywriting skills with experience crafting high-performing, conversion-focused ad and landing page copy.

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Fitness Programs
• Emotional & Mental Wellness support
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers .

Base Pay Range

$112,500 - $180,000 USD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Some roles may also require legal eligibility to work in a firearms environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [e-mail]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Axon’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.