Paid Media Growth & Strategy Manager (Hybrid)

American Automobile Association; Bancroft (CA); Hybrid; USD 159,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Walnut Creek Office

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and oversee end-to-end performance marketing. You will manage the paid media budget, drive high-level strategy across platforms, and mentor the growth team to hit acquisition and ROI targets.

This role is hybrid with three days in the Walnut Creek office. The ideal candidate has 5 years in digital marketing, leadership experience, and deep knowledge of Google

Qualifications

• 5 years of digital marketing experience with at least 2-3 in leadership.
• Experience in performance marketing with ROI targets.
• Knowledge of paid media across search, social, and display.

Responsibilities

• Lead paid growth strategy and end-to-end campaigns.
• Manage paid media budget and ROI targets.
• Mentor growth team and drive rapid experimentation.
• Collaborate with senior leadership to align campaigns with broader marketing initiatives.

Skills

Direct-to-Consumer marketing

Leadership / People management

Digital marketing strategy

Analytics & reporting

A/B testing

Education

Bachelor’s degree in Marketing

Master's degree or MBA

Tools

Google Marketing Platform

Meta Business Suite

Reddit

Yelp

TikTok

Pinterest

Job description

American Automobile Association in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and oversee end-to-end performance marketing. You will manage the paid media budget, drive high-level strategy across platforms, and mentor the growth team to hit acquisition and ROI targets.

This role is hybrid with three days in the Walnut Creek office. The ideal candidate has 5 years in digital marketing, leadership experience, and deep knowledge of Google