Paid Media Coordinator: Data-Driven Ad Growth

Tenaquip, Ltd.; Northern (KY); Hybrid; USD 42,000 - 66,000; Full time

Job summary

Tenaquip, Ltd. is seeking a Paid Media Coordinator to support the execution and optimization of paid digital advertising campaigns across Google Ads and other platforms.

You will assist with campaign management, performance analysis, conversion tracking, and ongoing optimization initiatives to drive online growth. Working with marketing, SEO, and web teams, you will help create effective customer journeys, optimize product feeds, and contribute to CRO efforts.

Qualifications

• 1–2 years of experience in paid media or digital marketing.
• Experience with Google Ads and GA4.
• Knowledge of keyword research, audience targeting, and optimization.
• Familiarity with Google Merchant Center is an asset.
• Strong analytical and problem-solving skills.
• Proficiency with Excel and reporting tools.
• Bilingual in French and English; English required for Canada partners.

Responsibilities

• Support day-to-day management and optimization of paid media campaigns across Google Ads (Performance Max, Search, Shopping, Display, YouTube).
• Assist in implementing bidding strategies, conversion tracking, and measurement frameworks.
• Help optimize product feeds within Google Merchant Center (titles, images, attributes, categorization).
• Monitor campaign and website performance using GA4 and other reporting tools.
• Conduct keyword research, search term analysis, and audience segmentation.
• Collaborate with SEO and web teams to align paid initiatives with landing pages and CRO.
• Leverage pricing and market insights to support strategy and optimization.
• Assist in executing strategic initiatives to enhance brand visibility and traffic.
• Develop and maintain performance reports with actionable insights.
• Stay informed on digital ads trends and platform updates.

Skills

Paid media

Google Ads

GA4

Analytics

Excel

Communication

Teamwork

Detail-oriented

AI tools

French/English bilingual

Education

Post-secondary education in Marketing/Business/Communications

Tools

Google Ads

Google Merchant Center

Google Analytics GA4

Excel

Job description

Tenaquip, Ltd. is seeking a Paid Media Coordinator to support the execution and optimization of paid digital advertising campaigns across Google Ads and other platforms.

You will assist with campaign management, performance analysis, conversion tracking, and ongoing optimization initiatives to drive online growth. Working with marketing, SEO, and web teams, you will help create effective customer journeys, optimize product feeds, and contribute to CRO efforts.