Paid Media Coordinator

California Institute of Applied Technology; California (MO, NM); Hybrid; USD 39,000 - 44,000; Full time

Job summary

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to support strategy, execution, and optimization across paid search, social, and display campaigns. This remote role reports to the Director of Marketing and requires strong analytics and a proactive approach to drive enrollment goals.

The ideal candidate has a background in digital advertising, excellent analytical skills, and is capable of delivering actionable insights to improve performance through

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms required; LinkedIn and YouTube ads preferred.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.

Responsibilities

• Monitor campaign performance daily and adjust for optimal results using data-driven insights.
• Collaborate with media buyers and partners to identify optimization opportunities.
• Coordinate with creative teams to develop assets and oversee testing schedules.
• Launch campaigns within budgets and enrollment goals and report performance trends.
• Prepare daily, weekly, and monthly performance reports with key metrics and recommendations.
• Support messaging and placements to align with enrollment targets and audience segmentation.
• Assist with tracking budgets and allocation per channel or partner.

Skills

Digital marketing

Analytical skills

Attention to detail

Multitasking

Communication

Self-motivation

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Google Ads

Meta advertising

LinkedIn ads

YouTube ads

Job description

At the heart of our work is a simple belief: We are passionate about education and student success. We’re hiring to help bring that belief to life through thoughtful execution, partnership, and a strong commitment to the people we serve.

Job Title: Paid Media Coordinator

Location: Remote, California or New Mexico

Reports to:Director of Marketing

Status: Non-Exempt

Employment Type: Full-Time

Summary:

California Institute of Applied Technology (CIAT) is seeking a dedicated and detail-oriented Paid Media Coordinator to join our marketing team. This position is essential for supporting the strategy, execution, and optimization of paid media campaigns across various platforms, including search, social, and display. This role will also analyze performance data and report on results to achieve marketing goals. The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization.

Essential Roles and Responsibilities:

• Conduct daily monitoring of campaign performance to ensure optimal results and make data-driven adjustments as necessary. Monitor performance for each campaign by measuring lead volume, CPL (cost per lead), lead to start conversion rates, and CPS (cost per start). Provide ongoing actionable insights into campaign performance
• Collaborate with media buyers and lead generation partners to identify campaign optimization opportunities; execute optimization strategies to improve campaign performance
• Collaborate with in-house and third-party creative teams to develop compelling static and video assets, share ad performance results, and oversee an ongoing optimization testing schedule
• Deploy and analyze A/B testing campaigns to drive improvements with creative design, messaging, landing page conversions, ad placements, click-through rates, and campaign ROI
• Launch new campaigns with adherence to designated budgets and enrollment goals
• Prepare and present daily, weekly and monthly performance reports, highlighting key metrics, insights, and recommendations for improvement
• Collaborate with CIAT departments to ensure messaging, ads, and campaign placements support enrollment goals, financial targets, and audience segmentation
• Assist with tracking paid media budgets and campaign budget allocation per channel or lead partner
• Conduct ongoing competitive research to support the development of new programs, program changes, and policy changes to improve enrollment rates
• Stay up to date with industry trends and best practices with higher education student retention strategies
• Adhere to CIAT’s compliance requirements to ensure all Federal, State, accreditation, and institutional policies and procedures are being met
• Follow communication guidelines to ensure high levels of customer satisfaction and professionalism
• Embody CIAT’s mission, vision, purpose, and values

Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred
• Minimum three years of experience in digital marketing or advertising
• Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred
• Strong analytical skills with the ability to interpret data and provide actionable recommendations
• Exceptional and consistent attention to detail, with the ability to multitask effectively Proficiency in student information systems is preferred
• Strong organizational skills with the proven ability to prioritize
• Strong communication skills, both verbal and written, with the ability to effectively convey information and interact with students, colleagues, and others
• Self-motivated with a strong work ethic; dedicated to quality, quantity, results and timeliness
• Demonstrated ability to anticipate needs and exercise independent judgment
• Excellent analytical skills, problem resolution skills and general business acumen
• Proficient skills in MS Office software products, including Outlook, Word, Excel, PowerPoint, and MS Project and ability to learn additional software products
• Exhibits a high degree of flexibility in adapting to a rapidly changing environment
• Ability to work collaboratively with colleagues, academic departments, and administration to support student success, achieve institutional goals and contribute to a positive and inclusive culture
• Position may require work responsibilities outside of normal business hours to accommodate business needs and deadlines
• Flexible to work longer hours to meet deadlines, if needed
• Able to handle sensitive information with a high degree of confidentiality
• Possess high ethical standards, being an example of professionalism to others
• Must be able to embody CIAT’smission, vision, purpose and values.

Supervisory Responsibility

This position has no supervisory responsibilities.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.

Values

Values such as integrity, excellence, customer service, teamwork, and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are demonstrated during business each day. Our values set expectations for how employees and managers interact with every person while representing the company.

• We arepassionateabout education and student success.
• We valueintegrityandexcellencein our employees and students.
• We treat ourselves and our students withdignityandrespect.
• We believe in and encourageinnovationat our school to better help our students succeed.
• We have acustomer-centricfocus, and we want people highly committed to achieving goals, where our success equals student success.
• We areaccountablefor our actions, and if errors occur, we focus on preventing future errors and moving forward.
• We have agrowth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals.
• We expect every employee to be an example ofconductandprofessionalism, being a role model to students and colleagues.
• We commit to fostering an inclusive and supportive learning environment that respects the diversity of students’ backgrounds, experiences, and perspectives.
• We foster lifelong learning and professional development.

Location
This is a remote position. Work must be conducted in locations that have been approved by the company. Company authorization is necessary for relocation or work from other locations, even if temporarily.

Physical Demands

These physical demands represent the physical requirements necessary for an employee to successfully perform the job's essential functions.Reasonable accommodationcan be made to enable people with disabilities to perform the essential functions described.

• Essential functions of this role require sitting for extended periods of time.
• Ability to type, use a computer to search for information and input information while speaking on the phone is required.
• The employee will often be required to use the computer, mouse, and telephone to conduct this role's regular tasks.
• The employee must compute simple mathematical calculations as a normal part of this role.

While performing the responsibilities of this remote position, the job holder will work in a home office environment. Reasonable accommodation may be made to enable people with disabilities to perform the job's essential functions. This role routinely involves using standard office equipment such as computers, phones, and virtual communication tools. Employees are expected to ensure that their home office is a safe and ergonomic working environment.

Employees must maintain data security and confidentiality in accordance with company policies and use secure connections for all work-related activities. Expectations regarding work hours, availability, and time tracking will be clearly communicated and must be adhered to.

The company is not responsible for maintaining home office environments beyond the provision of reasonable accommodation and necessary work-related equipment. Workers' compensation and liability for injuries that occur in the home office will be covered as per company policy and applicable laws.

This remote work policy is designed to comply with all relevant local, state, and federal laws.

AAP/EEO Statement

California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Pay Range:

$28 - $32 USD

We know great candidates may not meet every single qualification listed. If this role speaks to you and you believe you could thrive here, we welcome your application.