Paid Media Associate

Global Sports Jobs Limited; New York (NY); On-site; USD 53,000 - 70,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

On Location is seeking a detail‑oriented Paid Media Specialist in New York to plan, activate, monitor and report on paid media campaigns across the Core portfolio. You’ll flight ads accurately, maintain campaign hygiene, monitor KPIs and collaborate with Marketing, Creative, Analytics and agencies.

The role requires 1–3 years in paid media, strong platform experience, and advanced Excel/Sheets skills. A fast‑paced, collaborative environment with multiple campaigns awaits.

Qualifications

• 1–3 years of experience in paid media, digital marketing, media operations, or a related role.
• Hands-on experience with at least one major paid media platform (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, or programmatic).
• Working knowledge of paid media fundamentals: structure, targeting, bidding, pacing, budgeting, placements, tracking.
• Experience pulling, organizing and interpreting campaign performance data.
• Strong Excel or Google Sheets skills with reporting templates, filters, pivot tables and formulas.
• Detail-oriented with strong QA and documentation practices.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.

Responsibilities

• Build, launch, pause, schedule and update ads and ad sets across platforms.
• Apply briefs, audiences, budgets, flight dates, creative specs and tracking requirements accurately.
• Manage day-to-day flighting, including budget/date/creative/audience changes.
• Perform QA checks across settings, links, landing pages, UTMs, pixels and events; maintain logs.
• Monitor spend, pacing, metrics and identify under-delivery or risks.
• Escalate issues promptly and propose fixes.
• Support testing and coordinate with partners to resolve delivery issues.
• Produce weekly and ad-hoc reports; reconcile data and dashboards.
• Provide commentary on performance trends and next steps.
• Collaborate with teams to ensure inputs and approvals are ready pre-launch.
• Contribute to playbooks and process improvements.

Skills

Paid media

Campaign trafficking

Data analysis

Excel/Sheets

Tools

GA4

Google Tag Manager

Looker Studio

Omni

QuickSight

Job description

About the Role

This role supports the planning, activation, monitoring and reporting of paid media campaigns across On Location's Core portfolio of events and experiences, reporting to the Sr. Manager, Paid Media. It is responsible for the accurate and timely flighting of assigned ads and ad sets, maintaining campaign hygiene, monitoring delivery and performance, and turning campaign data into clear, actionable reporting. It is a hands‑on position suited to a detail‑oriented paid media professional who is comfortable working across multiple campaigns, platforms, audiences and deadlines, and who can execute carefully within established campaign plans, identify issues early and communicate clearly with the Paid Media, Marketing, Creative, Analytics and agency teams.

Key Responsibilities

• Build, launch, pause, schedule and update assigned ads and ad sets in approved paid media platforms.
• Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions and tracking requirements accurately.
• Manage day‑to‑day flighting across assigned campaigns, including changes to budgets, dates, creative, audiences, placements and delivery settings as directed.
• Complete pre‑launch and in‑flight QA checks across campaign settings, creative, links, landing pages, UTMs, pixels and conversion events, and maintain accurate campaign documentation, change logs and status updates.
• Monitor spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS and other campaign KPIs, and identify under‑delivery, overspend, creative fatigue, audience issues, tracking gaps and other risks.
• Escalate disapprovals, delivery issues, tracking concerns or performance anomalies promptly.
• Make approved optimisations within defined guardrails and provide recommendations to the Paid Media Manager for larger strategic or budget decisions.
• Support audience, creative and placement testing by ensuring tests are set up correctly and results are tracked consistently, and coordinate with external media partners and agencies to resolve delivery, trafficking, reporting or implementation issues.
• Produce accurate weekly and ad‑hoc paid media reports for Core campaigns, events and stakeholders, reconciling platform data, reporting templates and dashboards so metrics are complete, consistent and clearly labelled.
• Provide concise commentary on performance trends, pacing, campaign changes, risks and recommended next steps, maintain recurring reporting files, contribute to standardised reporting processes across Core paid media, and support post‑campaign reporting and debriefs.
• Partner with Marketing, Creative, CRM, Ecommerce, Marketing Operations, Analytics, Sales and external agencies to keep campaign inputs and deliverables on track, confirming that required creative, copy, landing pages, audiences, approvals and tracking details are available before campaigns launch.
• Contribute to playbooks, process improvements and documentation that make campaign execution more repeatable and scalable.

Required Experience & Qualifications

• 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking or a related role.
• Hands‑on experience with at least one major paid media platform, such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager or a programmatic platform.
• Working knowledge of paid media fundamentals, including campaign structure, targeting, bidding, pacing, budget management, placements and conversion tracking.
• Experience pulling, organising and interpreting campaign performance data.
• Strong Excel or Google Sheets skills, including the ability to work with reporting templates, filters, pivot tables and basic formulas.
• Strong attention to detail and a disciplined approach to QA, naming conventions, documentation and deadlines.
• Ability to manage multiple campaigns and priorities in a fast‑moving environment.
• Clear written and verbal communication skills, with the ability to explain campaign status and performance concisely.
• A collaborative, proactive and solutions‑oriented approach.

Preferred Skills

• Experience supporting paid media for ecommerce, lead generation, ticketing, hospitality, sports, entertainment or events.
• Experience with paid social, paid search, display, video, programmatic or LinkedIn campaigns.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, Omni, QuickSight or similar reporting and analytics tools.
• Familiarity with UTM conventions, pixels, conversion APIs, CRM audiences, remarketing and first‑party audience activation.
• Experience working with a media agency or external platform partners.
• Interest in using campaign data to improve audience quality, conversion rates, cost efficiency and revenue outcomes.

Salary

• $52,500 Annually (minimum will not fall below the applicable State/local minimum salary thresholds)
• $70,000 Annually

Benefits & Perks

• Locally competitive rewards packages, which include base rate along with, as applicable, short- and long‑term incentives, growth and developmental opportunities, and robust benefits such as health care, retirement, vacation and other paid time off, and additional offerings.

About the Company

On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company that owns UFC, WWE and PBR and whose properties reach 1 billion households across 210 countries and territories and organise more than 500 live events year‑round. TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency, and On Location.