Paid Media Associate

Westman-Atelier; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Wellness perks

401k

Paid parental leave

Job summary

Westman Atelier is seeking a Paid Media Associate in New York to drive profitable customer acquisition across major paid media channels. You will coordinate with agencies and internal teams, shaping creative, targeting, and measurement to meet KPIs for a luxury beauty brand.

You will analyze campaigns, report performance, and translate insights into growth opportunities while contributing creative ideas and maintaining brand voice.

Qualifications

• Bachelor’s in Marketing, Advertising, Communications or related field.
• 1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
• Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
• Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
• Google Ads & Meta Blueprint Certification preferred.
• Familiarity with Shopify, attribution or affiliate platforms is a plus.
• Advanced proficiency in Microsoft Excel & Google Analytics
• Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest

Responsibilities

• Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across Meta, TikTok, Google, Bing and affiliate networks.
• Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
• Create paid ad briefs and work with design teams to develop winning ad formats.
• Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.
• Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
• Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.
• Execute A/B testing strategy that meets broader KPI goals and brand guidelines
• Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.
• Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.

Skills

Paid media strategy

Analytical thinking

Creative research

Cross-functional collaboration

Communication

Education

Bachelor's in Marketing/Advertising/Communications or related field

Tools

Google Ads

Meta Ads

Google Analytics

Shopify

Excel

DSPs / Ad Management

Job description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity


• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.

Responsibilities

• Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.


• Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.


• Create paid ad briefs and work with design teams to develop winning ad formats.


• Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.


• Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.


• Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.


• Execute A/B testing strategy that meets broader KPI goals and brand guidelines


• Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.


• Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.

Requirements

• Bachelor’s in Marketing, Advertising, Communications or related field


• 1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.


• Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.


• Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.


• Google Ads & Meta Blueprint Certification preferred.


• Familiarity with Shopify, attribution or affiliate platforms is a plus.


• Advanced proficiency in Microsoft Excel & Google Analytics


• Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest


• Agile, highly organized individual with a knack for data and brand voice.

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $70,000 - $80,000. Exact compensation may vary based on job related skills, experience, and location.