Paid Media Associate

Westman Atelier; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

Westman Atelier, a clean luxury beauty brand, seeks a Paid Media Associate in New York to drive profitable customer acquisition. You will partner across teams and agencies, shaping paid media creative, strategy, and performance with a data-driven mindset.

The role emphasizes organized, detail-oriented work, proficiency in performance marketing, and hands-on experience with multiple ad platforms. Base salary ranges from $70,000 to $80,000 with benefits.

Qualifications

• Bachelor’s in Marketing, Advertising, Communications or related field.
• 1–2 years experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
• Highly analytical with a strong eye for luxury brand aesthetics and storytelling.
• Excellent written and verbal communication; able to present data clearly to non-technical audiences.
• Google Ads and Meta Blueprint Certification preferred.
• Familiarity with Shopify, attribution or affiliate platforms is a plus.
• Advanced proficiency in Microsoft Excel & Google Analytics.

Responsibilities

• Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across Meta, TikTok, Google, Bing and affiliates.
• Daily point of contact with digital marketing agencies to align goals and timelines.
• Create paid ad briefs and collaborate with design teams on winning formats.
• Track and report performance with the digital team weekly, monthly and quarterly.
• Analyze user journeys to identify trends and share insights with creative/content teams.
• Translate analytics into growth opportunities and demand generation strategies.
• Implement and refine A/B testing to meet KPI goals and brand guidelines.
• Monitor emerging channels and select content for usage rights.
• Collaborate with brand, ecommerce, design and retention teams on content.

Skills

Performance marketing

Audience strategy

Creative development

Data analysis

A/B testing

Education

Bachelor’s in Marketing, Advertising, Communications or related field

Tools

Google Ads

Meta Blueprint

Google Analytics

Shopify

DSPs/Ad Management tools

Job description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity


• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.

Responsibilities

• Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.


• Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.


• Create paid ad briefs and work with design teams to develop winning ad formats.


• Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.


• Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.


• Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.


• Execute A/B testing strategy that meets broader KPI goals and brand guidelines


• Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.


• Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.

Requirements

• Bachelor’s in Marketing, Advertising, Communications or related field


• 1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.


• Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.


• Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.


• Google Ads & Meta Blueprint Certification preferred.


• Familiarity with Shopify, attribution or affiliate platforms is a plus.


• Advanced proficiency in Microsoft Excel & Google Analytics


• Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest


• Agile, highly organized individual with a knack for data and brand voice.

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $70,000 - $80,000. Exact compensation may vary based on job related skills, experience, and location.