Paid Marketing Specialists, Paid Social

Zillow Group; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Zillow Group is looking for a Performance Marketer to join their Paid Social team. This role focuses on building and optimizing campaigns across multiple platforms while analyzing data to improve results. The ideal candidate is a collaborative thinker with strong analytical skills and a passion for innovating digital marketing strategies.

Qualifications

• Minimum 2 years of experience in digital advertising with campaign execution.
• Experience with paid social campaigns at scale.
• Proven ability to implement experiments and analyze performance.

Responsibilities

• Build, QA, launch, and optimize Paid Social campaigns.
• Manage analytics to improve revenue and ROI.
• Support cross-functional projects to expand capabilities.

Skills

Analytical skills

Problem-solving

Collaboration

Education

BS degree in Business, Economics, Statistics or related field

Tools

Excel

Tableau

SQL

Job description

About the team

We are the team that develops and implements the marketing channel strategy across various Paid Social platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed, and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

We are seeking a new team member who has the skills, knowledge, and expertise to build, manage, and implement Paid Social campaigns at scale across multiple platforms. This team member is a performance marketer energized by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

You Will Get To:

• Build, QA, launch, and optimize Paid Social campaigns to achieve multiple business objectives
• Manage tagging, tracking, optimization, reporting, and analytics to improve revenue and return on investment
• Support cross-functional projects and tests to expand and scale our capabilities, improve performance, and test initiatives
• Work with partners and vendors to maintain support and keep up to date on new features and product capabilities
• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any part of Mexico, but preferably in Mexico City, as we would encourage attendance for occasional in-office events.

In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance, and location.

Who you are

• Minimum of 2 years of work experience in digital advertising, including hands-on execution of paid campaigns such as Meta, TikTok, Pinterest, Reddit, Apple Search Ads, Google UAC with annual budgets exceeding $1M.
• Proven ability to plan and implement effective experiments with a strong focus on using lift test tools.
• Strong quantitative, analytical, and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources (Pixels, MMPs, 1st Party Data, etc).
• Experience with data analysis and visualization using tools like Excel and Tableau. SQL proficiency is a plus!
• Ability to collaborate with cross-functional teams and influence decision-making across all levels of the organization.
• BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first-class partners, and easier buying, selling, financing, and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, and a fundamental commitment to Equity and Belonging. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index, and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.