Paid Digital Strategist

Rocket55; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Parking

Health Insurance

401(k)

Life Insurance

Short-term Disability

Long-term Disability

Paid Time Off

Holiday Pay

Flexible Schedule

Job summary

Rocket55, a Minneapolis-based digital marketing agency, is seeking a Paid Digital Strategist with deep experience in paid media and a track record of building and optimizing multi-platform campaigns (Google Ads, Bing Ads, Meta, LinkedIn). The ideal candidate has 5+ years in the field and can manage large budgets.

You will present strategies to C-suite executives, lead ROI, mentor team members, and collaborate with strategy, project management, and account teams.

Qualifications

• Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic.
• Minimum of 3 years managing e-commerce or shopping campaigns.
• Demonstrated experience in managing multi-million dollar advertising budgets.
• Extensive experience in presenting to and engaging with C‑Suite executives, including CEOs and CMOs.
• Proven track record of successful board-level presentations and strategic communications.
• Proficient in the creation and management of product feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta and other channels.
• Understanding of organic social media strategy, and the strong overlap between organic and paid.
• Experience in Google Tag Manager and creating reports through Looker Studio.
• Exceptional multitasking and project management skills.
• Strong attention to detail
• Excellent interpersonal and communication skills

Responsibilities

• Develop, execute, and manage complex ad campaigns for a diverse range of B2B and B2C clients.
• Lead audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets.
• Utilize performance insights to influence creative direction and optimize campaign effectiveness.
• Confidently present campaign strategies and performance results to C‑Suite executives regularly.
• Efficiently manage and allocate large advertising budgets across campaigns.
• Oversee and optimize campaign performance across various platforms and tools, ensuring optimal results.
• Collaborate with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns.
• Mentor and provide guidance to junior team members, fostering a culture of learning and excellence.

Skills

Paid digital media

C‑Suite presentations

Budget management

Strategic communications

Team mentoring

Analytics & optimization

Looker Studio

Tools

Google Tag Manager

Looker Studio

Job description

Job Title

Paid Digital Strategist

Location

We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others. Office Address: 500 Washington Ave S, Suite #1000, Minneapolis, MN 55415

Company Overview

If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 16+ years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard‑working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness.

Join our energetic, success‑driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you!

Job Summary

We are seeking a Paid Digital Strategist with a deep understanding of paid digital media and a track record of success in building, executing, and maintaining ad campaigns across various platforms including, but not limited to, Google Ads, Bing Ads, Meta and LinkedIn. The ideal candidate should have over 5 years of experience in the field.

As a seasoned professional, you must have a minimum of 2 years of experience presenting to C‑Suite executives or high stakeholders, while managing multi‑million dollar advertising budgets. Your role involves not only driving the strategic direction of ad campaigns but also overseeing quality assurance, campaign maintenance, and optimization in collaboration with our skilled team.

Responsibilities

• Develop, execute, and manage complex ad campaigns for a diverse range of B2B and B2C clients
• Lead audience targeting strategies and campaign structures with a focus on maximizing ROI for large‑scale budgets
• Utilize performance insights to influence creative direction and optimize campaign effectiveness
• Confidently present campaign strategies and performance results to C‑Suite executives regularly
• Efficiently manage and allocate large advertising budgets across campaigns
• Oversee and optimize campaign performance across various platforms and tools, ensuring optimal results
• Collaborate with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
• Mentor and provide guidance to junior team members, fostering a culture of learning and excellence

Requirements

• Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic
• Minimum of 3 years managing e‑commerce or shopping campaigns
• Demonstrated experience in managing multi‑million dollar advertising budgets
• Extensive experience in presenting to and engaging with C‑Suite executives, including CEOs and CMOs
• Proven track record of successful board‑level presentations and strategic communications
• Proficient in the creation and management of product feeds for e‑commerce campaigns across Google Ads, Bing Ads, Meta and other channels
• Understanding of organic social media strategy, and the strong overlap between organic and paid
• Experience in Google Tag Manager and creating reports through Looker Studio
• Exceptional multitasking and project management skills
• Strong attention to detail
• Excellent interpersonal and communication skills

Salary Range

$70,000 - $80,000 - depending on experience and qualifications.

Total Compensation Package

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the company
• Life insurance and accidental death & dismemberment (AD&D) coverage
• Company‑provided short‑term disability insurance
• Long‑term disability coverage
• Paid time off
• Holiday pay, including floating holiday
• Flexible work schedules

Commitment To Inclusion

Rocket55 is an equal‑opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.