Paid Digital Strategist

Hurrdat; Lincoln (NE); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Parental Leave

Employee Discounts

401(k) Retirement Plan

Responsible Time Off Policy

Job summary

Hurrdat, a Lincoln-based media, marketing, and entertainment agency, is seeking a lead-acquisition expert to own Meta as a unified, full-funnel growth engine. You will architect and manage paid social campaigns that drive measurable growth from awareness to conversion, reporting directly to the Director of Paid Acquisition.

Ideal candidates have 3+ years of hands-on Meta Ads experience, a track record of six-figure monthly budgets, and a strong, creative-driven approach to performance marketing

Qualifications

• 3+ years hands-on Meta Ads experience with full-funnel strategy.
• Experience managing six-figure monthly paid-social budgets.
• Strong budget pacing, allocation, and spend efficiency at scale.
• Deep knowledge of Meta audience tools, conversion tracking and optimization.
• Creative-led mindset; able to use creative as the primary funnel lever.

Responsibilities

• Own end-to-end paid social strategy across a book of business.
• Drive lead acquisition performance by optimizing strategies, audiences, and budgets.
• Develop and manage audience strategy using first-party data signals.
• Lead campaign measurement and attribution for clean, actionable data.
• Collaborate with the Creative Strategist to build a full-funnel creative library.
• Translate paid media performance into client-ready growth narratives.
• Stay current on Meta changes and best practices to improve efficiency.

Skills

Meta Ads experience

Budget management

Budget pacing

Meta audience tools

Conversion tracking

Creative mindset

Tools

Meta Ads Manager

Job description

About Hurrdat:

Hurrdat is one of a kind. A media, marketing, and entertainment agency.

We were founded in Lincoln, Nebraska as a small team of two in 2010, offering social media services to brands and athletes. After a decade of growth, we have grown to be a uniquely well-rounded marketing and advertising agency with in-house media, sports, entertainment, and film divisions.

Mergers and acquisitions over the years (with B2 Interactive, Disconnected Media, Digital Hero Films, Victory Fighting Championship, Hail Varsity, and Parkville Media) have grown our team to over 150 people.

We serve over 200 clients who collectively operate in 8 countries, including 43 states in the United States. Our clients range from local businesses just starting to build their brand and online presence to enterprise organizations.

About the Role:

We're seeking a lead-acquisition expert to own Meta as a unified, full-funnel growth engine. This role combines advanced paid-social strategy, first-party audience development, and measurement modernization inside a regulated advertising environment. Words like analytical, strategic, creative, and conversion-focused describe our ideal candidate. This position reports directly to the Director of Paid Acquisition.

Duties and Responsibilities (include but not limited to):

• Own end-to-end paid social strategy across a book of business — building and managing full-funnel campaign structures that drive measurable growth from awareness through conversion.
• Drive lead acquisition performance by identifying the right optimization strategies, audience signals, and budget allocation approaches to consistently improve lead volume and quality.
• Develop and manage audience strategy — leveraging first-party data signals and platform tools to reach the right people at the right stage of the funnel.
• Lead campaign measurement and attribution practices to ensure performance data is clean, accurate, and actionable — enabling confident optimization and clear client reporting.
• Partner with the Creative Strategist to develop and iterate on a full-funnel creative library that drives engagement and conversion across campaign objectives.
• Translate paid media performance into clear, client-ready growth narratives — communicating what is working, what is not, and what the path forward looks like.
• Stay current on Meta platform changes, algorithm behavior, and industry best practices to continuously improve campaign efficiency and lead quality.

Qualifications, Knowledge, Skills, and Abilities

• 3+ years of hands-on Meta Ads experience with direct ownership of full-funnel campaign strategy and execution.
• Proven track record managing over six figures in monthly paid-social budget under personal accountability — not team or agency-wide totals.
• Demonstrated discipline in budget pacing, allocation, and spend efficiency at scale.
• Strong understanding of Meta platform audience tools, conversion tracking, and campaign optimization best practices.
• Strong understanding of conversion tracking, pixel implementation, and event-based optimization strategies.
• A creative-led performance mindset — fluent in working creative as the primary funnel lever.

Nice to Have:

• Experience working within sensitive or regulated ad categories (e.g., housing, employment, credit, healthcare).
• Experience scaling a single consolidated structure rather than fragmented campaigns.
• Familiarity with CTV/retargeting coordination.

Candidates will be required to pass a pre-employment background check.

Working Conditions and Physical Effort

• Work is normally performed in a typical office environment.
• Will lift, push, pull, and/or move up to 15 pounds and occasionally up to 25 pounds using safe and proper lifting methods.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discounts
• 401(k) Retirement Plan
• Responsible Time Off Policy

Hurrdat is an Equal Employment Opportunity Employer as defined by the EEOC.