Paid Audio Senior Manager

Wise; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Wise is seeking a data-driven Paid Audio Senior Manager to scale Wise’s advertising across global podcasts and streaming. The role centers on maintaining direct relationships with audio networks while leveraging automated, targetable ad buying solutions.

You will own and develop partnerships with major platforms (Spotify, iHeartMedia, Acast, Audacy) and use their tech to drive efficient, high-volume customer acquisition.

Qualifications

• Have a performance marketing background with strong audio advertising knowledge across markets.
• Proven track record managing large media budgets with direct response KPIs.
• Familiar with pixel-based audio attribution providers like Podscribe.
• Team player with strong communication skills.

Responsibilities

• Define scalable, direct-automated audio buying roadmaps across platforms.
• Own end-to-end management of self-serve platforms and direct automated solutions.
• Measure performance and optimize campaigns via real-time data and attribution.

Skills

Performance marketing

Audio advertising

Team collaboration

Cross-market advertising

Tools

Podscribe

Looker

Lightdash

Job description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We’re looking for a data-driven Paid Audio Senior Manager to scale Wise’s advertising activity across the global podcast and streaming landscape. This role will be rooted in maintaining direct relationships with audio networks and platforms, but will have a strong focus on leveraging automated, targetable and scalable ad buying solutions.

You will own and develop advertising partnerships with major audio platforms (i.e. Spotify, iHeartMedia, Acast, Audacy, etc.) and use their proprietary technology to drive efficient, high-volume & sustainable customer acquisition.

Key Responsibilities:

1. Scalable Audio Strategy & Execution

• Define the roadmap for "direct-automated" audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting
• Own the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace)
• Structure and execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios

2. Optimization & Programmatic-Direct

• Move beyond "show-level" buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening
• Manage real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments
• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution

3. Performance & Attribution

• Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin
• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models
• Design and execute a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.

Qualifications

You’ll love this role if you . . .

• Have a performance marketing background with a strong understanding of the audio advertising landscape across markets (US, UK, EU, APAC & LATAM)
• Have a proven track record managing large media budgets and driving measurable performance against direct response KPIs
• Are familiar with pixel-based audio attribution providers like Podscribe
• Are a team player with strong communication skills

Additional Information

Additional skills we would value . . .

• Strong analytical mindset and experience working with marketing mix modeling (MMM)
• Experience with Looker, Lightdash or similar data visualization tool
• The ability to stay organized in a fast-paced business

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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