Paid Ads Specialist - 21292

somewhere; United States; Remote; USD 34,000 - 83,000; Part time

Job summary

Unknown is seeking a Part-time Paid Ads Specialist to build, manage, and optimize Google Ads for apparel and headwear products. You’ll own Shopping, Performance Max, and Search campaigns while guiding account setup and product feeds.

Role focuses on ROAS, revenue growth, and cross-border expansion, with independence to manage priorities and communicate results to the client.

Qualifications

• Proven hands-on experience managing Google Ads for apparel/e-commerce brands.
• Deep expertise in Shopping, Performance Max and Search campaigns.
• Experience with Google Merchant Center and product feeds.
• Strong knowledge of conversion tracking, attribution and performance analysis.
• Proven ability to drive e-commerce revenue, ROAS and profitability.
• Experience supporting national and international markets.
• Ability to launch and develop Google Ads channels from the ground up.
• Strong communication and problem-solving skills.
• Ability to work independently and manage campaign priorities.

Responsibilities

• Build and manage Google Shopping, Performance Max, and Search campaigns.
• Guide account setup and campaign structure.
• Manage Merchant Center and product feeds.
• Determine campaign types, targeting strategies, and paid media tactics.
• Monitor performance, ROAS, revenue and profitability.
• Analyze data and implement ongoing optimizations.
• Identify opportunities to scale profitable campaigns.
• Develop strategies to expand paid media beyond Meta nationally and internationally.
• Coach the client through Google Ads strategy and setup.
• Provide a 30-day action plan for launching and growing the channel.

Skills

Google Ads management

Analytics

Communication

Problem-solving

Independent work

ROAS focus

Tools

Google Shopping

Performance Max

Google Merchant Center

Product feeds

Job description

Role Summary

Role: Part-time Paid Ads Specialist

Priority Location: South Africa, LATAM, Philippines

Working Hours: US Pacific Time

Type of contract: Independent Contractor

Type of job: Remote

We are seeking an experienced Google Ads Specialist to build, manage, and scale Google Ads for a growing apparel and headwear e-commerce brand. The company has established a strong online business through Meta advertising and is now expanding into Google Ads to reach more customers across the United States and international markets, including Europe, Canada, and Australia. This role will own the setup and optimization of Google Ads campaigns, help determine the right paid media strategies, and provide strategic guidance to the client on building a profitable acquisition channel. The ideal candidate has proven experience managing Google Ads for apparel, fashion, headwear, footwear, or similar consumer e-commerce brands and understands how to drive revenue, improve ROAS, and support profitable growth.

Google Ads Setup & Campaign Management

• Build and manage Google Shopping, Performance Max, and Search campaigns.

• Guide the client through Google Ads account setup and campaign structure.

• Manage Merchant Center and product feed requirements.

• Determine appropriate campaign types, targeting strategies, and paid media tactics.

Performance Optimization & Growth

• Monitor campaign performance, ROAS, revenue, and profitability.

• Analyze campaign data and implement ongoing optimizations.

• Identify opportunities to improve conversion rates, increase revenue, and scale profitable campaigns.

• Develop strategies to expand paid media beyond Meta across national and international markets.

Tracking & Attribution

• Support accurate conversion tracking and campaign attribution.

• Review performance data to ensure reliable measurement of advertising results.

• Identify tracking or data issues that may affect campaign performance and reporting.

Strategic Guidance & Client Support

• Coach and guide the client through Google Ads strategy, setup, and ongoing management.

• Explain campaign performance, recommendations, and growth opportunities clearly.

• Provide a practical first-30-day action plan for launching and developing the Google Ads channel.

• Recommend strategies that align paid advertising activity with business revenue and profitability goals.

Required Qualifications

• Proven, hands-on experience managing Google Ads for apparel, clothing, headwear, footwear, fashion, or similar consumer e-commerce brands.

• Deep expertise in Google Shopping, Performance Max, and Search campaigns.

• Experience with Google Merchant Center and product feeds.

• Strong knowledge of conversion tracking, attribution, and performance analysis.

• Demonstrated experience managing paid advertising campaigns with a focus on e-commerce revenue, ROAS, and profitability.

• Experience supporting national and international e-commerce markets.

• Proven ability to launch and develop Google Ads channels from the ground up.

• Ability to provide strategic guidance and coach clients on Google Ads setup and campaign decisions.

• Strong analytical, communication, and problem-solving skills.

• Ability to work independently, manage campaign priorities, and communicate consistently with the client.