Paid Ads & SEO Specialist: Google Ads, Meta Ads (Part-Time, Remote)

NORY; New York (NY); Remote; USD 34,000 - 55,000; Part time

Job summary

NORY, Inc. is seeking a hands-on marketing specialist to grow paid registrations for camps and enrichment programs. You will personally manage Google Ads, Meta Ads, and SEO efforts, connect performance to registrations and revenue, and explain decisions with data.

The role is remote, part-time (5–20 hours/week), offering flexible scheduling and the chance to influence a fast-growing NYC-based company serving families across the US.

Qualifications

• Hands-on experience managing both Google Ads and Meta Ads with optimization and budgeting.
• Proven SEO experience with measurable outcomes.
• Working proficiency in GA4 and Google Search Console, with conversion tracking.
• Strong analytical judgment; able to explain performance changes.
• Ability to tie marketing activity to customer acquisition & revenue.
• Clear communication, reliability, and ownership of results.

Responsibilities

• Build, manage, and optimize Google Ads campaigns targeting families.
• Refine keywords, bidding, and geographic targeting.
• Test ads and landing pages to improve registrations.
• Manage Meta Ads campaigns; create audiences and creatives.
• Write ad copy and brief content team for tests.
• Develop and implement an SEO plan for summer and location pages.
• Coordinate measurement and optimization across platforms.

Skills

Google Ads

Meta Ads

SEO

Google Analytics 4

Conversion Tracking

Tools

Google Search Console

Google Analytics 4

Job description

About NORY

NORY is a leading STEM camp provider in NYC and Boston, serving over 6,000 children annually through immersive, hands‑on learning. We help children ages 3-12 develop resilience, inquisitiveness, and empathy through building, experimenting, and solving meaningful problems. Learn more at nory.co.

The Role

We are seeking a hands‑on marketing specialist with demonstrated expertise in Google Ads, Meta Ads, and SEO to grow paid registrations for NORY’s camps and enrichment programs. You will personally manage advertising campaigns, improve organic search visibility, and connect marketing performance to actual registrations and revenue. We need someone who can explain their decisions, diagnose underperformance, and demonstrate results from work they directly owned. Experience creating social content, boosting posts, or building AI marketing automations alone does not meet this role’s requirements.

Position Details

• Compensation: $25–$40 per hour, based on demonstrated experience and results.

• Hours: 5-20 hours per week.

Location: Remote.

What You’ll Own

Google Ads

• Build, manage, and optimize campaigns that reach families actively searching for camps and enrichment programs.

• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation.

• Test ad copy and landing pages to improve completed registrations and acquisition efficiency.

Meta Ads

• Build and optimize Facebook and Instagram campaigns directly in Meta Ads Manager.

• Develop and test audiences, creative concepts, messaging, and offers.

• Write ad copy and provide clear creative briefs to NORY’s content team, using results to guide the next round of tests.

SEO

• Develop a prioritized SEO plan around relevant searches for summer camps, holiday camps, after‑school programs, and local enrollment opportunities.

• Conduct keyword research based on search intent and business value.

• Improve program and location pages, including titles, headings, content, and internal linking.

• Use Google Search Console and analytics to identify opportunities and diagnose performance changes.

• Identify technical issues affecting crawling, indexing, and website usability; implement improvements within your access and coordinate changes requiring developer support.

• Improve local search visibility through accurate business information and relevant location content.

• Measure organic search performance through qualified traffic, inquiries, and registrations.

Measurement & Optimization

• Validate conversion tracking across advertising platforms, analytics, and the registration process.

• Reconcile platform‑reported conversions with actual registrations and revenue, explaining attribution limitations and discrepancies.

• Allocate advertising spend based on program timing, location, enrollment priorities, and remaining capacity.

• Identify whether weak results stem from targeting, creative, landing pages, tracking, or registration friction.

• Provide concise weekly reporting: results, changes made, lessons learned, and next actions.

Required Qualifications

• Demonstrated hands‑on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions.

• Proven SEO experience with specific examples of work performed and measurable outcomes.

• Working proficiency in Google Analytics 4 and Google Search Console, plus experience implementing or troubleshooting conversion tracking.

• Strong analytical judgment: you can explain why performance changed and what evidence supports your next decision.

• Ability to connect marketing activity to customer acquisition and revenue.

• Clear communication, reliable follow‑through, and ownership of results.

Experience with local consumer services, family programs, education, or seasonal businesses is preferred. Prior NYC parenting‑market experience is helpful but not required. AI tools and platform certifications are welcome; demonstrated execution and sound judgment carry more weight.

How We Work

We lead with purpose, use data to inform decisions, investigate root causes, and take responsibility for outcomes. We value thoughtful experimentation, honest reporting, constructive feedback, and care for the families and teammates we serve. Explore our Ways of Being.

NORY, Inc. is an equal opportunity employer. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law.