Paid Ads - Search Specialist

GrowthAssistant; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A digital marketing firm is looking for a Paid Search Specialist to strategize and optimize Google Ads campaigns. Responsibilities include keyword research, ad copy optimization, and performance analysis to maximize client ROI. This role offers work-from-home flexibility and opportunities for continuous learning and growth.

Benefits

Work from home

PTO (vacation days)

Paid holidays

Health insurance

Training opportunities

Qualifications

• 2+ years of experience with Google paid search.
• 1+ years of experience with Google Ads Manager/Editor.
• Intermediate Excel or Google Sheets proficiency.

Responsibilities

• Build and optimize paid search ad campaigns.
• Conduct targeted keyword research.
• Monitor analytics and adjust campaigns.

Skills

Google Ads expertise

Keyword research skills

Analytical skills

Ad copy optimization

Experience with YouTube ads

Tools

Google Ads Manager

Google Analytics

Excel

Google Sheets

Job description

Welcome to GrowthAssistant's Career Page!

Opportunities range from Digital Marketing to Customer Service.

The GrowthAssistant benefits program includes:

• Work from home
• PTO (vacation days)
• Paid holidays
• Health insurance
• Training opportunities for upskilling
• Mentor programs
• Wellness/health initiatives
• Milestone recognition and bonus

GrowthAssistant is currently looking for a Paid Search Specialist to join our team. In this role, you'll strategize, implement, and optimize Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, you will drive effective digital advertising strategies to meet client objectives and maximize ROI.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM EST

The Role:

• Build / optimize / load paid search ad campaigns
• Targeted keyword research (brand and non-brand)
• Keyword Analysis
• In-platform optimization per client's directives (at scale)
• Templated reporting/dashboarding
• Launching New Google and Bing campaigns
• Monitor analytics and adjust according to client direction / parameters
• Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)
• Provide reporting and dashboarding on campaign performance
• Execute validation and optimization testing per client directive
• Running YouTube Ads
• Ad Copy Optimization

The Requirements:

• 2+ years of experience with Google paid search
• 1+ years of experience with Google Ads Manager/Editor
• Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager)
• Baseline knowledge of Paid Google/text-based search
• Intermediate Excel or Google Sheets experience
• Experience running YouTube ads; Launching/optimizing Video ads (YouTube)
• Search Ad Copy Optimization
• Launching/optimizing Display ads

Nice to have:

• Basic experience with Google Analytics