Paid Ads Manager (Contract)

AppSumo; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading digital marketplace is seeking a Paid Ads Manager to enhance brand visibility through effective paid ad campaigns. The individual will manage multiple paid channels, analyze performance metrics, and collaborate with creative teams. Ideal candidates have 3+ years of relevant experience, particularly in the SaaS sector, and possess strong analytical skills. This role offers an exceptional opportunity to drive growth in a dynamic environment.

Qualifications

• At least 3+ years of experience managing paid campaigns.
• Deep understanding of the e-commerce funnel and its applications.
• Ability to work with large data sets for actionable insights.

Responsibilities

• Managing all aspects of paid marketing channels.
• Monitoring and optimizing campaigns to hit monthly targets.
• Creating performance reports for key metrics.

Skills

Managing paid campaigns

Analytical mindset

Strong communication skills

E-commerce funnel understanding

Collaborative work style

Job description

Meet AppSumo

AppSumo is the digital marketplace trusted by 1M+ entrepreneurs. We’ve helped launch thousands of top B2B tools like Mailchimp, Evernote, Intercom, and Dropbox just to name a few.

At AppSumo, we believe work doesn’t have to suck. We love helping entrepreneurs build a lifestyle they’re passionate about. And that includes you.

The foundation of our culture is treating teammates like adults. This is a place where we actually encourage you to have a side hustle and develop your career at AppSumo. You’ll learn everything about starting and growing a business here—and get paid to do it.

We’re on a mission to open the doors of entrepreneurship to everyone. You in?

Why this is your dream job:

As our Paid Ads Manager, you’ll be pushing AppSumo’s brand to new heights through paid ads campaigns. You’ll continually build, test, and tweak social and search marketing campaigns to maximize results. Your responsibilities will combine strategy with execution to drive customer acquisition. If you’re into experimental design, unlocking analytics, and hacking growth, you’re the kind of person we want to talk to!

On the day-to-day, you’ll be:

• Managing all aspects of AppSumo’s paid marketing channels across paid search, paid social, and more
• Monitoring and optimizing campaigns to hit clearly defined monthly targets
• Creating performance reports on paid ads campaigns for key metrics like conversions, customer acquisition costs, revenue, and lifetime value of customers brought in from paid channels
• Constantly looking for new opportunities for growth and testing new channels
• Working alongside our content and design teams to create engaging, on-brand content for ads
• At least 3+ years of experience managing paid campaigns, ideally in the SaaS/tech space with $100K+/month budgets
• A deep understanding of the e-commerce funnel and its real-world applications
• Analytical mindset with the ability to work with large data sets and pull out actionable business insights from paid ads metrics
• Foundational knowledge of digital marketing
• The ability to work collaboratively with content specialists in a fast-paced and changing environment
• Strong written and verbal communication skills

AppSumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.