Packaging Designer– Games

SmartRecruiters, Inc.; El Segundo (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible work model

In-office Mon-Thu, remote Fri

Job summary

Mattel is seeking a Packaging Designer to shape the visual identity of our iconic games and brands. From early concept sketches to final production, you will create packaging, game content and supporting assets that engage consumers.

You will collaborate with Marketing, Product Design, Engineering and our global teams to bring ideas to life, art direct photography, and develop 3D package visuals. This role requires strong storytelling and cross-functional collaboration in a fast-paced

Qualifications

• 3+ years of experience in packaging, graphic, or consumer product design.
• Degree in Graphic Design, Industrial Design, Visual Communication, or related field (or equivalent).
• Exceptional visual design skills with a strong portfolio demonstrating packaging and brand storytelling.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with 3D visualization tools such as Adobe Dimension, Blender, or similar.

Responsibilities

• Design packaging from concept through production for Mattel Games brands and licensed properties.
• Develop visual storytelling that strengthens brand identity and drives consumer engagement.
• Create packaging and product graphics, digital assets for retail and e-commerce.
• Partner with Marketing, Product Design, Engineering, Copywriting, and Brand teams to bring cohesive creative solutions to life.
• Art direct illustration, retouching, and external partners.
• Create 3D package visualizations and physical mockups to communicate design intent.
• Collaborate with global development teams to ensure design quality from concept through production.

Skills

Packaging design

Graphic design

Brand storytelling

Adobe Creative Suite

3D visualization

Typography

Communication

Project management

Education

Degree in Graphic Design, Industrial Design, Visual Communication, or related field

Tools

Adobe Dimension

Blender

Job description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Our Games Packaging team is made up of passionate designers who see packaging as more than just a box. It's a powerful storytelling tool that sparks curiosity, creates emotional connections, and brings our brands to life.

From iconic brands like UNO, Pictionary, Scrabble, Magic 8 Ball, and exciting licensed properties, we create packaging that sparks curiosity, tells compelling stories, and brings products to life. We partner closely with Product Design, Marketing, Engineering, Copywriting, Photography, and our global teams to create experiences that delight consumers around the world.

If you thrive on collaboration, love solving creative challenges, and want to see your work on shelves across the globe, we'd love to meet you.

Job Description

The Opportunity:

As a Packaging Designer, you'll help shape the visual identity of some of the world's most recognizable games and entertainment brands. From the earliest concept sketches through final production, you'll create packaging, games content and supporting creative assets that connect with consumers and tell a compelling brand story.

You'll collaborate with cross-functional partners across Marketing, Product Design, Engineering, and our Asia development teams to bring innovative ideas to life. Whether you're presenting concepts to leadership, art directing photography, building 3D package mockups, or refining the smallest design detail, you'll play an important role in creating packaging that stands out on shelf and online.

We're looking for a designer who is equal parts creative thinker, visual storyteller, and collaborative teammate—someone who's excited to push ideas forward while balancing business objectives, consumer insights, and production realities.

What Your Impact Will Be:

• Design innovative packaging from concept through production for Mattel Games brands and licensed properties.
• Develop compelling visual storytelling that strengthens brand identity and drives consumer engagement.
• Create packaging and product graphics, digital assets for both retail and e-commerce experiences.
• Partner with Marketing, Product Design, Engineering, Copywriting, and Brand teams to bring cohesive creative solutions to life.
• Art direct illustration, retouching, and external creative partners.
• Create 3D package visualizations and physical mockups to communicate design intent.
• Collaborate closely with global development teams to ensure design quality from concept through production.
• Stay connected to consumer, design, entertainment, and cultural trends to inspire fresh creative solutions.

Qualifications

What We’re Looking For:

• 3+ years of experience in packaging, graphic, or consumer product design.
• Degree in Graphic Design, Industrial Design, Visual Communication, or related field (or equivalent experience).
• Exceptional visual design skills with a strong portfolio demonstrating packaging and brand storytelling.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with 3D visualization tools such as Adobe Dimension, Blender, or similar.
• Strong understanding of typography, color, composition, and consumer-focused design.
• Ability to balance creativity with production requirements and business objectives.
• Comfortable presenting ideas and receiving constructive feedback in a collaborative environment.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Curiosity about trends in design, gaming, entertainment, culture, and retail.
• Passion for creating memorable experiences for consumers through thoughtful design.

Additional Information

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers . Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. The pay range for this position is between $80,000 and $100,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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