Outside Sales Representative

WOC Energy; Towanda (Bradford County); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA and FSA

401(k) with company match

Paid holidays and time off

Life/AD&D and disability coverage

Voluntary life, AD&D, short-term/dis

Job summary

WOC Energy is seeking a dynamic field sales professional to own a multi-site territory across PA and NY. You’ll drive new business from first outreach to signed agreements, visiting job sites, and building strong referral networks with builders, HVAC contractors, and property managers.

You’ll work with a Regional Sales Manager on deal strategy but manage your pipeline end-to-end in Salesforce, forecast activity, and coordinate with operations for smooth handoffs.

Qualifications

• 5+ years of outside or field sales experience closing new business.
• Proven track record of managing a pipeline and closing complex deals with multiple decision-makers.
• Experience prospecting and generating your own leads (not just working inbound).
• Ability to manage a geographic territory independently and prioritize effectively.
• Proficiency with CRM tools (e.g., Salesforce) to track pipeline and forecast.

Responsibilities

• Identify and pursue net new commercial accounts across agriculture, industrial, and trade ally segments.
• Build a steady pipeline through cold outreach, site visits, networking events, and referrals.
• Conduct discovery conversations to understand operational needs and position solutions accordingly.
• Build long-term relationships with key influencers such as builders, HVAC companies, and commercial real estate professionals.
• Maintain regular touchpoints to generate ongoing referral business and ensure repeat opportunities.
• Represent the company at local industry events and associations.
• Prioritize time across a multi-site territory to focus on highest-value opportunities.
• Maintain accurate pipeline data, deal stages, and next steps in Salesforce.
• Share regular updates with your Regional Sales Manager on deal progress and forecasts.
• Lead complex, multi-stakeholder sales processes from first contact through close.
• Collaborate with the Regional Sales Manager on pricing and deal strategy when needed.
• Partner with operations to ensure smooth handoffs and successful installs.

Skills

Outside field sales

Pipeline management

Prospecting & lead gen

Territory prioritization

CRM proficiency (Salesforce)

Education

Bachelor's degree in Business/Ag/Econ or related field

Tools

Salesforce

Job description

Description

This role supports locations in PA and NY

What Success Looks Like

This is a field-based, territory-driven role where you’ll spend most of your week meeting prospects, visiting job sites, and strengthening referral relationships. You’ll work closely with a Regional Sales Manager on deal strategy, but you own your pipeline end-to-end, from first outreach through signed agreement and handoff to operations.

• Building a consistent pipeline of qualified commercial opportunities through outbound prospecting and in-person visits
• Establishing at least 5–10 active referral relationships in priority verticals (e.g., builders, HVAC contractors, property managers)
• Accurately managing deals and activity in Salesforce with clear next steps and forecast visibility
• Progressing multiple deals into late-stage conversations with support from the RSM

Your First 30 Days

• Learn the territory, target accounts, and top verticals by shadowing field visits and reviewing existing opportunities
• Begin outreach to new prospects and schedule in-person meetings with at least 10–15 potential accounts
• Get fully ramped on Salesforce to track pipeline, log activities, and manage deal stages
• Accompany operations or senior sales team members on 2–3 commercial install scoping visits to understand the full customer lifecycle

What You’ll Do

New Business Development

• Identify and pursue net new commercial accounts across agriculture, industrial, and trade ally segments
• Build a steady pipeline through cold outreach, site visits, networking events, and referrals
• Conduct discovery conversations to understand operational needs and position solutions accordingly

Referral Partnership Development

• Build long-term relationships with key influencers such as builders, HVAC companies, and commercial real estate professionals
• Maintain regular touchpoints to generate ongoing referral business—not one-off deals
• Represent the company at local industry events and associations

Territory Ownership

• Prioritize time across a multi-site territory to focus on the highest-value opportunities
• Maintain accurate pipeline data, deal stages, and next steps in Salesforce
• Share regular updates with your Regional Sales Manager on deal progress and forecasts

Deal Execution

• Lead complex, multi-stakeholder sales processes from first contact through close
• Collaborate with the Regional Sales Manager on pricing and deal strategy when needed
• Partner with operations to ensure smooth handoffs and successful installs

Must Have

• 5+ years of outside or field sales experience closing new business
• Proven track record of managing a pipeline and closing complex deals with multiple decision-makers
• Experience prospecting and generating your own leads (not just working inbound)
• Ability to manage a geographic territory independently and prioritize effectively
• Proficiency with CRM tools (e.g., Salesforce) to track pipeline and forecast

Nice to Have

• Experience selling into agriculture, industrial, construction, HVAC, or commercial real estate sectors
• Background in energy services (e.g., propane, heating oil, fuel distribution)
• Experience building referral partnerships that drive recurring business
• Bachelor’s degree in Business, Agriculture, Marketing, or a related field

Benefits & Compensation

We offer base pay (starting at $65,000 plus a competitive commission program) and a comprehensive benefits package designed to support you and your family, including:

• Medical, dental, and vision insurance (multiple plan options)
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• 401(k) with company match
• Paid holidays and time off
• Company-paid $50,000 basic life/AD&D and long-term disability coverage
• Voluntary supplemental life, AD&D, short-term disability, and EAP

Company Culture

We value people who take ownership of their work, support their teammates, and follow through on commitments. You’ll have the autonomy to run your territory, along with a team that collaborates openly and shows up when it matters.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.