Outside Sales Representative

Sunstate Equipment Co., LLC; Orlando (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base wage + uncapped comm.

Medical, dental & vision insurance

No employee premiums (plus HSA options

401(k) with company match

Life, short-term & long-term dis./dis

Paid time off, holidays & sick time

Weekly pay

Employee Assistance Program & wellness

Uniform, work boot & tool programs

Recognition programs & growth

Company truck, cell phone & laptop

Job summary

Sunstate Equipment Co. is seeking an Outside Sales Representative to grow revenue and market share by acquiring new business and expanding relationships within existing accounts. This role focuses on consultative equipment rental solutions, prospecting, and territory management.

The OSR builds credibility as a trusted advisor through product knowledge, professional communication, and consistent follow-up. A college degree is preferred but not required, with 2–4 years of relevant experience.

Qualifications

• College degree preferred but not required.
• No specific degree required.
• 2–4 years of relevant sales experience.

Responsibilities

• Identify and pursue new business opportunities to grow revenue.
• Build and manage a healthy sales pipeline through disciplined prospecting.
• Develop territory plans to maximize customer coverage.
• Establish and maintain relationships with customers via site visits and office interactions.
• Educate customers on Sunstate products and applications to meet needs.
• Present proposals and negotiate pricing balancing value and Sunstate objectives.
• Use CRM to document activity, manage follow-ups, and track trends.
• Collaborate with Dispatch, Branch Managers, and Sales Leaders for seamless execution.
• Resolve customer concerns with urgency and professionalism.
• Stay informed on industry trends, competitors, and local market dynamics.
• Attend professional associations and networking events to increase brand visibility.
• Maintain compliance with Sunstate policies and safety standards.
• Occasionally support equipment deliveries and pickups.

Skills

Communication

Negotiation

Prospecting

Relationship building

Time management

Territory management

Consultative selling

Education

College degree preferred

No degree required

2-4 years experience

Tools

CRM

Microsoft Office

Job description

• On-site
• Travel Required : No
• Outside Sales
• Full-Time
• Requisition #: OUTSI015010

Description

Outside Sales Representative

Sunstate Equipment Co.: Where Safety and People are Core Values

We care about our People and it shows!

Sunstate Advantages

• Competitive base wage + uncapped commission opportunity


• Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)

401(k) with company match

Company-paid life, short-term, and long-term disability insurance

Paid time off, paid holidays, and sick time

Weekly pay

Employee Assistance Program and wellness resources

Uniform, work boot, and tool programs (role dependent)

Employee recognition programs and growth opportunities

• Company truck, cell phone, and laptop provided

About the Role

The Outside Sales Representative (OSR) is responsible for growing revenue and market share by acquiring new business and expanding relationships within existing accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.

Duties and Responsibilities:

Proactively identify, pursue, and secure new business opportunities to grow revenue and market share

Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion

Develop and execute territory plans to strategically prioritize and maximize customer coverage

Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices

Educate customers on Sunstate’s products, services, and applications to support their operational needs

Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives

• Demonstrate confidence and skill in closing deals across all customer segments


• Use CRM to document daily activity, manage follow-ups, and track trends; ensure accurate and timely entries


• Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution


• Resolve customer concerns with urgency and professionalism, ensuring long term relationship strength
  
• Stay informed on industry trends, competitors, and local market dynamics


• Attend and participate in professional associations and networking events to increase brand visibility


• Maintain compliance with all Sunstate policies, safety standards, and operational procedures


• Occasionally support equipment deliveries and pickups, including loading/unloading and transportation

Education/Years of Experience:

College Degree Preferred but Not Required

No specific degree required

2-4 Years of Relevant Experience

Qualifications/Requirements:

Strong understanding of Sunstate’s equipment and service offerings or ability to learn quickly

Comfortable navigating job sites and interacting with various customer types (field, office, decision-makers)

Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively

Skilled in consultative selling, negotiation, and closing techniques

Highly self-managed with strong time management, planning, and organizational abilities

• Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication


• Demonstrated resilience and adaptability in fast-paced, competitive environments


• Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally


• Must be 21 years of age or older with a valid driver’s license and an acceptable driving record


• Ability to obtain and maintain a DOT medical card


• Must adhere to drug and alcohol testing policies

Why Choose Us?

At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can’t help but feel the close-knit work-family environment.

We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we’re constantly evolving our resources to provide our people with tools to make their lives easier!

Be YOU at Sunstate

At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry

Sunstate is a proud Second Chance employer that evaluates every candidate on a case-by-case basis.

Sunstate Equipment Co. is an Equal Opportunity Employer

A Drug Free Workplace and Participates in E-Verify

Travel Required

No .

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.