OUTREACH MEDIA SPECIALIST

Pawnee Mental Health Services, Inc.; Manhattan (KS); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

HRSA Health Workforce Loan Repayment

Medical & Vision Insurance

Dental Insurance

KPERS retirement

Life Insurance

Paid Holidays

Generous PTO

Paid Medical Leave

EAP

Supplemental Benefits

Job summary

Pawnee Mental Health Services, Inc. is seeking a creative Marketing & Communications specialist to lead outreach efforts, develop branding materials, and manage digital platforms.

The role emphasizes graphic design, videography, photography, and engaging social media content to extend the agency’s reach. You will collaborate across teams to plan events, create print and digital materials, and support foundation initiatives.

Qualifications

• Proficient with Adobe Creative Cloud suite.
• Strong graphic design skills.
• Proficient videography including filming and editing.
• Proficient photography skills.
• Ability to communicate services clearly and stigma-free.
• Flexible schedule, including evenings/weekends.
• Willingness to travel across a 10-county service area.
• Experience with website maintenance and content publications.

Responsibilities

• Develop and maintain outreach, communications, and community relations plans.
• Lead content creation for brochures, posters, signage, flyers, and digital assets.
• Build and manage Pawnee's social media presence and analytics.
• Prepare for and attend community outreach events; represent the agency.
• Support Foundation newsletters and annual reports and events.

Skills

Adobe Creative Cloud

Graphic design

Videography

Photography

Clear communication

Flexible schedule

Travel to events

Technology & publications

Education

Bachelor's in marketing/communications/graphics

Experience in marketing/communications/graphics

Tools

Website design tools

Social media promotion tools

Job description

Description

Who We Are

Pawnee Mental Health is proud of the high-quality services we offer and the positive outcomes our clients achieve. Our employees are the heart of our organization, and each person contributes to our mission. We’re looking for motivated, passionate individuals who want to use their skills to support others. We believe people facing mental health or substance use challenges deserve the chance to live meaningful, productive lives. If that mission resonates with you, we encourage you to explore this role and join us in making an impact.

What We Offer

At Pawnee Mental Health, we are committed to supporting our employees’ well-being by offering a comprehensive and competitive benefits package, including:

• HRSA- Health Workforce: Loan Repayment Program for Health Careers
• Medical & Vision Insurance: Accessible plans to support your health needs offered through BCBS or Aetna.
• Dental Insurance: 100% covered by Pawnee for employees.
• Kansas Public Employee Retirement System (KPERS): Secure your future with KPERS retirement benefits, a lifetime pension program.
• Life Insurance: coverage up to 150% of your annual income and long-term disability insurance at no cost.
• Paid Holidays: Enjoy 8 paid holidays throughout the year.
• Generous PTO: Start earning 8 hours of PTO per month—equivalent to 12 days per year, with an increase to 24 days per year after your first anniversary.
• Paid Medical Leave: Receive a 40-hour bank of paid medical leave.
• Employee Assistance Program (EAP): Access support resources for your personal and professional life.
• Supplemental Benefits: Additional life insurance coverage, ambulance transportation, short term disability, critical illness, hospital indemnity, and more.

What You'll Do

1. Assist in the development, implementation, and maintenance of a comprehensive outreach, communications, and community relations plan that supports the agency's strategy and objectives. (55%)

a. Lead content creation for program brochures, rack cards, flyers, mailers, monthly posters, yard signs, advertisements, and other print materials as directed. These materials inform the community about Pawnee's services and how to access them.

b. Design and manage implementation of all interior and exterior Pawnee building signage.

c. Develop digital and print-ready materials in support of agency events, programs, and projects.

d. Create website graphics and help keep website content current.

e. Write video scripts, conduct interviews, capture b-roll, and film, edit, and produce videos for a wide variety of platforms.

f. Photograph agency programs, offices, and events for use across outreach materials.

2. Build and maintain an engaging social media presence. (20%)

a. Create and curate engaging content for social media platforms, including text, images, videos, and other multimedia.

b. Use social media tools, analytics, and scheduling to increase reach and engagement.

c. Stay current on social media trends and best practices and bring them into the agency's strategy.

d. Work with community partners to share information about Pawnee's services with new audiences.

3. Prepare for and attend community outreach events, including Match Days, resource fairs, and more. (10%)

a. Attend events as requested or needed.

b. Events may sometimes require work in the evenings and on weekends.

4. Foundation Engagement (15%)

a. Lead content creation for the Foundation newsletter and annual report.

b. Develop digital and print-ready materials, photos, and videos for Foundation events and campaigns.

c. Provide planning and execution support for all Foundation events.

Key Elements

1. Graphic design — Ability to create appealing materials that get the messages across while following our brand standards.
2. Digital creation — Taking video and creating short clips for social media as well as putting together longer impactful videos.
3. Note the top two items are almost of equal importance.
4. Photography — Ability to take a good photograph and use photoshop to improve photos taken or provided to us.
5. Ability and willingness to assist with hosting booths at community events.
6. Attention to detail within the provided design.
7. Ability to create newer creative marketing ideas. Implement new techniques of getting the word out to people beyond the traditional boosted social media, radio, or print ads.

Requirements

Required:

• High level of proficiency with Adobe Creative Cloud applications.
• Strong graphic design skills.
• High level of proficiency with videography, including filming and editing.
• Proficiency with photography.
• Ability to communicate information about services in clear, approachable, stigma-free language.
• Ability to work a flexible schedule, which may include evening and/or weekend hours.
• Ability to travel to events and agency locations across the 10-county service area.
• Skills with technology that enable efficient performance of responsibilities, including developing publications and website maintenance.

Preferred:

• Bachelor's degree in marketing, communications, graphic design, or a related field.
• Field experience with marketing, communications, or graphic design.
• Professional experience with website design and promotions via social media.
• Experience writing scripts for video.

• All employees will be required to submit to and pass a background check and drug screening.