About This Position
The Outreach Manager will be responsible for the planning and execution of Admissions‑related events, outreach communications and activities (off‑campus recruiting/yield events, on‑campus recruiting/yield events). The Outreach Manager will manage outreach activities across Evening & Weekend (E&W) and Executive MBA Admissions programs, report to the Director of Strategic Planning and Outreach, and collaborate closely with the E&W & EMBA MBA Admissions teams. Working with internal staff, faculty and community members, the Outreach Manager is the principal handler of all event planning and a key contributor in stakeholder engagement and communications within the working‑professionals MBA admissions teams. This position requires flexibility in hours worked, including evening hours, occasional weekends, and infrequent local and national travel.
Specific Responsibilities
- Manage the planning and execution of Admissions Outlook activities and events to deliver a best‑in‑class experience for prospective and admitted students and other key stakeholders.
- Oversee Admissions events across all domestic markets, including venue selection, contract negotiations, vendor relations and onsite logistics management.
- Plan recruiting and yield E&W Admissions events and joint recruitment events with Executive MBA, coordinating logistics, securing volunteers, assisting with content development, ensuring stakeholder engagement, handling confirmation calls, event check‑in, follow‑up calls and evaluation.
- Provide creative, timely, and unique solutions for overall event plans and play a key role in executing each event, in‑person or remotely.
- Work with catering and facilities teams (onsite and offsite) to ensure the highest quality service and products, collaborating on menu offerings, room setup and décor, and overseeing event expenditures to stay within budget.
- Prepare event briefs to communicate to all key stakeholders in advance of events.
- Co‑manage relationships with alumni and student ambassadors (with the E&W Admission team).
- Produce event reports and return‑on‑investment analysis based on event data.
- Identify opportunities to improve and enhance outreach activities and events based on analysis, feedback and competitive intelligence.
- Manage all communication calendars and execute event promotion, including updating the events page of the website, drafting and sending invitations and follow‑up communications across the E&W and Executive MBA programs.
- Maintain templates and auto‑communications in the admissions CRM database.
- Manage event inquiries from prospective and admitted students.
- Partner with the Marketing Admissions team on marketing and communications efforts to prospective and admitted students.
- Maintain a close relationship with the centralized Admissions Outreach team and regularly update the broader team on event best practices.
- Work closely with the Director of Strategic Planning & Outreach and the Director of Admissions to drive outreach strategy.
- Market the Kellogg School of Management and embody the Inspiring Growth brand at all times when planning and executing events.
- Serve as a Kellogg ambassador through all interactions with prospective students and key stakeholders (current students, staff, professors, alumni, etc.).
- Perform other duties assigned as needed.
Minimum Qualifications
- Bachelor’s Degree or equivalent combination of education, training, and experience from which comparable skills can be acquired.
- 4+ years of professional work experience with coordination, event planning, or management responsibilities.
- Demonstrated ability to work independently and cooperatively with other staff and volunteers.
- Ability to set priorities and meet deadlines.
- Detail‑oriented.
- Excellent oral and written communication skills, and strong organizational and creative skills.
- Familiarity and comfort working with Microsoft Office Suite.
Preferred Qualifications
- Experience in event planning, marketing, or higher education with an ability to think strategically and execute tactically.
Preferred Competencies
- Savvy with technology, including data management and CRM.
Target Hiring Range
Target hiring range: $53,206 – $65,000 per year. Salary will be determined by education, experience, knowledge, skills and abilities, as well as internal equity and market data.
Benefits
- Meaningful, competitive health care plans, retirement benefits, tuition discounts, and more.
- Comprehensive work‑life and wellness programs and services, including flexible work arrangements and support for childcare and senior/adult care.
- Professional growth and development resources, including tools and opportunities for career development and formal education.
- Strong support for COVID‑19 vaccinations and boosters to minimize severe illness.