Outdoor Communications Lead & Content Strategist

Environmental Education of New Mexico; Albuquerque (NM); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Retirement match up to 5%

Generous PTO

Performance bonus up to $5,000

Job summary

Cottonwood Gulch Expeditions is seeking a Communications Manager to lead CGE’s public channels, brand management, and enrollment communications. The role requires coordinating with staff to deliver campaigns for summer and school programs, while maintaining a content calendar and coordinating with vendors.

The job emphasizes field time on treks, working with the Enrollment Coordinator and Program Directors, and reporting to the Executive Director.

Qualifications

• Two or more years in communications, including at least one campaign from concept to completion.
• Metrics fluency: setting targets, measuring results, and adjusting strategy.
• Recruitment or acquisition experience: bringing new customers, students, or members to an organization.
• Planning habit: structuring a season of work and saying no to misaligned work.
• Experience with or ability to learn Constant Contact, Canva or Adobe, and Google Ad Grants or similar platforms.
• Clear, professional communication with diverse audiences.
• Valid driver’s license and clean driving record.

Responsibilities

• Oversee organization-wide communications for summer and school programs, aligned to seasonal priorities and staff input.
• Support enrollment communications through production, advertising, and analytics.
• Recruit prospective school partners as first contact, handing off to program leadership on interest.
• Prepare materials for outreach events and participate in presentations as needed.
• Plan, write, design, and schedule content for CGE's public channels (social, email, blog, website, press).
• Monitor social channels and triage inquiries to enrollment staff.
• Maintain content calendar and calendar of tasks for each season.
• Manage vendor relationships (Momenta) and contracts, budget, and scope decisions.
• Bring Ad Grants in-house within the first year.

Skills

Communications

Campaign management

Targeted outreach

Planning

Content creation tools

Tools

Constant Contact

Canva

Adobe

Google Ad Grants

Job description

Cottonwood Gulch Expeditions is seeking a Communications Manager to lead CGE’s public channels, brand management, and enrollment communications. The role requires coordinating with staff to deliver campaigns for summer and school programs, while maintaining a content calendar and coordinating with vendors.

The job emphasizes field time on treks, working with the Enrollment Coordinator and Program Directors, and reporting to the Executive Director.