ORVIS looking to fill position – Contract Fly-Fishing Copywriter (part-time)

ANGLING TRADE; Manchester (VT); Remote; USD 60,000 - 80,000; Part time

Job summary

An established industry player is seeking a talented copywriter with a passion for fly fishing to elevate product messaging. This part-time, contracted role offers the chance to craft compelling copy that resonates with fishing enthusiasts while collaborating with a dynamic team. As a key player in maintaining the brand's integrity and credibility, you will write engaging product descriptions and editorial content that reflects the rich history and tradition of the brand. If you are a master fly fisher with a knack for creative writing, this opportunity is perfect for you to combine your passions and make a significant impact in the outdoor lifestyle sector.

Qualifications

• Master fly fisher with experience across multiple fisheries.
• Proven portfolio of writing credible sales copy for outdoor lifestyle brands.

Responsibilities

• Writing product copy for fishing catalogs and maintaining the Copy Library.
• Creating consistent product messaging across all communication channels.

Skills

Fly Fishing Expertise

Copywriting Skills

Creativity

Team Collaboration

Time Management

Understanding of Outdoor Lifestyle Brands

Education

Bachelor’s Degree in Creative Writing

Bachelor’s Degree in English

Bachelor’s Degree in Journalism

Bachelor’s Degree in Advertising

Job description

At Orvis, our copywriters are the voice of the brand and speak directly to our customer about our products and services. We have a unique opportunity for a gifted writer who is an accomplished angler with an in-depth knowledge of—and multiple-fishery experience in—the sport of fly fishing. This is a contracted position to specifically focus on fishing product copy. Given the reputation of the Orvis brand, it is imperative that the writer craft credible, knowledgeable, brand-right, and product-centered messaging that not only maintains, but elevates a brand reputation built on 160 years of history and tradition.

This is a part-time, contracted role that would not be eligible for associate benefits. The position does not need to be based in the Sunderland office; however, we will ask that you coordinate a schedule for Home Office time based on overall business needs. As part of this position, you will need to be available during the workday from your home office, via instant messenger, email, and phone.

Who you will be working with:

The position reports to the Copy Manager. The position requires regular communication with the copy team, as well as other internal business partners. Key partners are Outdoor Catalog Team, Project Manager, Outdoor Merchandising Team, Outdoor Product Developers and Designers, Retail and Collateral Design Team, and Ecommerce Design Team.

What you will be working on:

1. Writing product copy and supporting editorial for the fishing consumer and wholesale catalogs.
2. Creating a consistent product message across all channels of communication including catalog, web, retail collateral, and national ads.
3. Maintaining the Copy Library for all fishing and fishing-related product.
4. Working closely with design and production to meet all deadlines.
5. Maintaining an ongoing dialogue with the Outdoor Merchants to ensure all product and brand messaging is fact-based and up to date in an ever-changing product development environment.

Qualifications we are looking for:

1. A master fly fisher with an in-depth knowledge and experience across multiple fisheries.
2. The ability to immediately discern product benefit and application based on that expertise.
3. A strong understanding of the fly-fishing consumer and what drives their passion.
4. The ability to translate that understanding into headlines and product copy that instantly resonate with the angler with precise, economic, and targeted writing.
5. Proven portfolio of writing credible sales copy in a consumer-direct outdoor lifestyle brand.
6. The ability to write strong editorial in support of the fly-fishing effort that enhances the Orvis brand and maintains the integrity and credibility of its reputation.
7. An absolute “team” mentality that puts the success of the team above individual success.
8. High level of creativity, responsibility, and energy.
9. Balanced measure of urgency and poise under tight and overlapping deadlines.
10. Organized with strict adherence to schedules & due dates.
11. Bachelor’s degree in Creative Writing, English, Journalism, Advertising or similar field.