Organic Search, Senior Specialist

NorthWing Digital; Hopkins (MN); On-site; USD 70,000 - 100,000; Full time

Job summary

NorthWing Digital in Hopkins, MN is seeking a Senior Organic Search Specialist to lead SEO strategies that grow client organic traffic and rankings. You will conduct keyword research, analyze site performance, and work with designers, developers, and account managers to implement optimization best practices.

You will create reports and dashboards to communicate trends, provide actionable recommendations, and stay current with search engine updates and industry tools to refine strategies.

Qualifications

• Strong analytical skills to inform SEO strategy and decisions.
• Proficient in keyword research and audience intent.
• Hands-on experience with analytics tools to monitor organic performance.
• Effective communication for presenting insights to cross-functional teams.
• Solid understanding of on-page, off-page, and technical SEO fundamentals.
• Experience managing SEO projects for multiple clients or brands.
• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.

Responsibilities

• Develop and execute SEO strategies that drive organic traffic growth.
• Perform keyword research and analyze performance metrics.
• Identify technical and content optimization opportunities.
• Collaborate with designers, developers, and account managers to implement SEO best practices.
• Create reports and dashboards to communicate trends and actionable recommendations.
• Stay current with search engine algorithms and industry trends.

Skills

Analytical skills

Keyword research

Communication

SEO fundamentals

Project management

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Job description

NorthWing Digital is a digital marketing agency that partners closely with clients as an extension of their team, guiding their growth on the web with technical expertise and data-driven strategies. The company focuses on long-term success for clients by navigating digital challenges with precision and clear strategic direction. Our mission is to help others succeed through tailored solutions and collaborative problem-solving. NorthWing Digital specializes in Website Design and Development, Paid Digital Advertising, SEO, and Analytics, offering comprehensive services to elevate businesses in the digital space.

Role Description

The Organic Search, Senior Specialist is a full-time, on-site role based in Hopkins, MN. This role is responsible for developing and executing SEO strategies that drive organic traffic growth and improve search engine rankings for client websites. Day-to-day work includes conducting keyword research, analyzing website performance, identifying technical and content optimization opportunities, and collaborating with designers, developers, and account managers to implement SEO best practices. The Senior Specialist will create reports and dashboards to communicate performance trends, provide actionable recommendations, and ensure alignment with overall digital marketing goals. This role also involves staying current with search engine algorithms, industry trends, and emerging tools to continuously refine organic search strategies.

Qualifications

• Strong analytical skills and experience interpreting data to inform SEO strategy and decision-making.
• Demonstrated proficiency in keyword research and related research methods for understanding audience intent and competitive positioning.
• Hands-on experience with web analytics tools (e.g. "Google Analytics", "Google Search Console", other SEO platforms) to monitor and optimize organic performance.
• Effective communication skills for presenting insights, collaborating with cross-functional teams, and translating technical concepts into clear action items.
• Solid understanding of on-page, off-page, and technical SEO fundamentals, including site architecture, page speed, meta data, and content optimization.
• Experience managing SEO projects for multiple clients or brands, preferably in an agency or consulting environment.
• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field, or equivalent practical experience.
• Ability to work on-site in Hopkins, MN and contribute to a collaborative, inclusive, and goal-oriented team culture.