Organic Marketing Strategist (Email)

Printify; Cincinnati (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, dental, vision, life insurance

Unlimited PTO

401k with company match

Personal and professional development

Job summary

FYUL, a fast-growing global ecommerce engine, seeks an Organic Marketing Strategist to drive organic traffic and ecommerce sales for client accounts in Cincinnati. You will own planning, execution, and optimization across email, SMS, social, and on-site promotions.

You will collaborate with design and growth teams to build compelling campaigns, analyze performance, and communicate results to clients. A self-starter attitude is essential.

Qualifications

• BA/BSc in Marketing or related field.
• Agency or ecommerce experience is a plus.
• Self-starter with ability to self-teach.
• Proficiency with analytics tools such as Google Analytics.

Responsibilities

• Lead quarterly organic marketing planning for assigned clients.
• Own task management and timelines with design team.
• Develop and execute campaigns across email, SMS, organic social, and other channels.
• Build and optimize email/SMS automation and segmentation.
• Collaborate with designers on mobile-friendly email templates.
• Write copy and produce simple creative assets for campaigns.
• Coordinate organic social content across client accounts.
• QA assets and obtain client approvals as needed.
• Develop promotion strategies and manage codes.
• Update homepage banners on Shopify sites for clients.
• Monitor analytics and present reports to clients.

Skills

Self-starter

Team player

Excellent communication

Data-driven

Education

BA/BSc in Marketing or related field

Tools

Google Analytics

Job description

About the role:

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a skilled Organic Marketing Strategist to join our team.

The Organic Marketing Strategist will be responsible for developing strategy and execution of organic marketing campaigns to drive traffic and eCommerce sales for client accounts as assigned.

Your daily tasks will include:

• Leads quarterly organic marketing planning for assigned clients.

• Own task management and manage timelines of marketing campaigns with design team.

• Develop strategies and implement marketing campaigns on email, SMS, organic social media and other channels as assigned.

• Strategize, build and optimize email/SMS automation for efficient and effective email programs.

• Leverage segmentation strategies for optimal results and deliverability.

• Work with the Design team to create optimal, mobile‑friendly email templates.

• Write email/SMS copy, produce simple creative images and videos. The Organic Marketing Specialist will also work with the design team for certain email campaigns and more complex creative needs.

• Work with clients to secure organic social posts and develop organic social content as needed across clients with design support as needed. This can include other channels owned by clients, as assigned.

• Ensure all assets are QA’d internally as well as seek client approval when required.

• Develop promotional discount strategy in collaboration with the Growth Strategy team. Own promotion code set up and execution.

• Strategize and add home page banners updates on assigned client accounts sites through Shopify.

• Monitor analytics weekly and produce monthly, quarterly and ad hoc reports as needed. The Organic Marketing Strategist will also be responsible for presenting these reports to clients while also fielding questions about the results.

• Leverage data from multiple data sources, including email platforms, Google Analytics, Shopify, etc. to ensure we are hitting traffic targets, understand the customer journey and make strategic recommendations for constant improvement.

• Monitors competitor organic marketing programs to ensure we remain competitive.

• Constantly improve understanding of digital marketing (email, social, analytics, etc) through continuous research and training on a weekly basis. The Organic Marketing Strategist must maintain an ongoing understanding of industry changes (such as iOS15, email sender requirement changes, etc), standards and best practices and implement these changes in your day‑to‑day work. The Organic Marketing Strategist should also be able to effectively communicate these changes to clients and the internal team.

• Work closely with teammates and clients, establishing strong communication practices. The ideal candidate does not wait to be told what to do.

Your qualifications:

• BA/BSc in Marketing or related field.

• Ecommerce experience is a plus. Agency experience is also a plus.

• Self-starter with the ability to self‑teach if necessary.

• Proficiency with analytic tools such as Google Analytics.

• Team player with excellent communication skills.

• Ability to maintain excellent colleague and client relationships.

What we offer:

• Energetic, collaborative work environment in Over‑the‑Rhine

• Competitive pay and benefits: health, dental, vision, and life insurance

• Unlimited PTO

• 401k with company match

• Personal and professional development opportunities

• A fast‑paced eCommerce retail environment where you can learn and grow while working with major brands

FYUL is the engine that powers on‑demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast‑growing global company working toward powering great brands, great experiences, and great people.

Snow Commerce is a leading provider of eCommerce strategy, design, and digital marketing, helping some of the world’s most exciting brands succeed online. Our partners include Paramount, Netflix, Bauerfeind, NBCUniversal, Warner Bros., and more. Learn more at snowcommerce.com.

We are an equal‑opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.