OPWDD Community Marketing Representative

Castle Rock Home Care Inc; New York (NY); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Mileage reimbursement

Performance-based bonus

Career growth opportunities

Supportive team environment

Meaningful impact for families

Job summary

Castle Rock Home Care Inc. is seeking an experienced OPWDD Community Marketing Representative to expand our pediatric and developmental disability services across New York City.

This field-based role focuses on building relationships with care managers, schools, hospitals, and community organizations to drive referrals and SOC growth. You will educate referral sources on available home care, nursing, therapy, and support services, while collaborating with intake and clinical teams to ensure

Qualifications

• Active OPWDD care management experience required.
• Experience in home care, healthcare marketing, care coordination, or business development.
• Strong understanding of the OPWDD system and developmental disability services.

Responsibilities

• Develop and maintain relationships with OPWDD Care Managers, CCOs, schools, hospitals, clinics, social workers, and community organizations.
• Educate referral sources on home care, nursing, therapy, and support services.
• Attend networking events, conferences, and community outreach initiatives.
• Serve as a resource for families navigating OPWDD eligibility and service coordination.
• Collaborate with intake, eligibility, and clinical teams to ensure smooth referral conversion.
• Maintain referral tracking and pipeline management within CRM systems.
• Identify new business opportunities and partnerships throughout NYC.

Skills

OPWDD care management

CRM experience

Relationship-building

Field-based outreach

Healthcare marketing

Tools

CRM software

Job description

Location: Bronx, NY (Field-Based)

Salary: $85000-$110000+ Performance Incentives (based on experience)

About Us

Must have active OPWDD care management experience.

Castle Rock Home Care is a growing provider of pediatric and developmental disability services dedicated to helping children and families access the care they need. We are seeking an experienced and relationship-driven OPWDD Community Marketing Representative to expand our presence throughout New York City and build meaningful partnerships within the developmental disability community.

Responsibilities

• Develop and maintain relationships with OPWDD Care Managers, CCOs, schools, hospitals, clinics, social workers, and community organizations.
• Educate referral sources on available home care, nursing, therapy, and support services.
• Attend networking events, conferences, resource fairs, and community outreach initiatives.
• Serve as a trusted resource for families navigating OPWDD eligibility and service coordination.
• Collaborate closely with intake, eligibility, and clinical teams to ensure smooth referral conversion.
• Maintain accurate referral tracking and pipeline management within CRM systems.
• Identify new business opportunities and strategic partnerships throughout NYC.

Qualifications

• Must have active OPWDD care management experience.
• Experience in home care, healthcare marketing, care coordination, or business development.
• Strong understanding of the OPWDD system and developmental disability service landscape.
• Existing relationships with Care Managers, CCOs, schools, or community organizations are preferred.
• Excellent communication and relationship-building skills.
• Self-motivated, organized, and comfortable working independently in the field.
• CRM experience preferred.

Performance Expectations

Successful candidates will be expected to build and manage a robust referral network capable of generating consistent monthly growth. The target for this role is 10 qualified Starts of Care (SOCs) per month, achieved through community outreach, referral source development, and strategic relationship management.

What We Offer

• Competitive salary
• Performance-based bonus opportunities
• Mileage/travel reimbursement (if applicable)
• Career growth opportunities
• Supportive and collaborative team environment
• Opportunity to make a meaningful impact in the lives of children and families