Optimization Analyst

twentysix; Kansas City, New York, Detroit (MO, NY, MI); On-site; MXN 279,000 - 558,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, is seeking a driven UX researcher to design proposals that boost engagement and conversions on client websites through A/B testing and content targeting.

You will conduct user-behavior research, gather behavioral, VOC, and demographic data, and learn to use Adobe Target to set up experiments, monitor tests, and derive actionable insights.

Qualifications

• Experience researching and analyzing user behavior on websites.
• Ability to integrate AI tools for research.
• Knowledge of UX and CX concepts.
• Data analysis proficiency.
• Understanding of website architecture.
• Advanced English for technical reading.

Responsibilities

• Conduct research to derive proposals that improve engagement and conversions on client websites.
• Locate and obtain data (behavioral, VOC, transactional, demographic) for research.
• Design and implement A/B tests and content targeting for websites.
• Learn to use Adobe Target for A/B testing and content targeting.
• Monitor tests, analyze results, extract insights, and define next steps.

Skills

UX/CX

Data analysis

AI tools for research

Website analytics

English technical reading

Leadership

Project management

Communication

Problem solving

Teamwork

Tools

Adobe Target

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Objetivo del puesto

Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos.

Responsabilidades principales

• Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites.

• Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación.

• Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos.

• Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.

• Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos.

Hard Skills (Técnicas)

• Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites.

• Integración de herramientas AI para investigación.

• Conocimientos en UX y CX.

• Conocimientos en Data Analysis.

• Entendimiento de arquitectura de websites.

• Inglés avanzado (lectura técnica).

Soft Skills (Competencias blandas)

• Liderazgo: Saber motivar a compañeros de trabajo.

• Gestión de proyectos: Priorizar adecuadamente tareas que imapcten al negocio.

• Comunicación efectiva: Saberse expresar eficientemente con equipos internos y clientes.

• Solución de problemas: Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos.

• Trabajo en equipo: Colaboración efectiva con equipos externos, internos, técnicos y de cuentas.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, and X.