Optician / Sales Associate

West Point Optical - Edina; Edina (MN); On-site; USD 38,000 - 54,000; Full time

Job summary

West Point Optical - Edina is seeking an Optician to attract and retain patients by delivering an exceptional experience. You will fill prescriptions, fit lenses and frames, and advise on lenses and coatings while aligning with patient visual needs.

The role emphasizes sales through a retail culture, accurate pricing, POS entry, and timely delivery quotes. You will build relationships with colleagues and doctors, support marketing programs, and ensure merchandise aligns with planograms.

Qualifications

• Retail or customer service experience required.
• Ability to present decisive and creative solutions to grow the business.
• Enthusiastic and concise communication to meet patient expectations.
• Attention to detail and ability to follow up.

Responsibilities

• Drive store sales by fostering a retail selling culture.
• Develop professional relationships with associates and Doctors.
• Fill eyeglass prescriptions and fit lenses and frames.
• Use optical prescription to match patient needs and recommend lenses/coatings.
• Assist patients with frame selection and coordination with prescription.
• Provide accurate pricing, POS entry, and delivery quotes.
• Guide patients on Managed Vision Care and promotions.
• Merchandise store per Planogram and support marketing initiatives.

Skills

Sales skills

Retail experience

Customer service

Communication

Relationship building

Attention to detail

Prioritization

Adaptability

Risk taking

PC experience

Education

High school diploma or equivalent

Retail experience (1-2 years)

Tools

POS system

Personal computers

Job description

GENERAL FUNCTION:

The basic function of the Optician is to attract and retain patients by delivering an exceptional patient experience, foster patient retention, and promote outstanding doctor satisfaction.

MAJOR DUTIES & RESPONSIBILITIES:

• Drive profitable store sales by fostering a retail selling culture by practicing through role-playing, and using effective retail sales skills.
• Develop professional business relationships with other associates and Doctors.
• Fill ophthalmic eyeglass prescriptions, and fit and adapt lenses and frames, to include but not limited to the following:
  • Utilize optical prescription in conjunction to the patient's visual requirements.
  • Recommend specific lenses, and lens coatings to suit patient needs.
  • Assist patients in the selection of frames, and coordinate frames to prescription and patient need.
  • Perform appropriate optical related measurements.
• Ensure a quality patient experience through correct pricing, POS entry, and realistic delivery time quotes.
• Provide appropriate guidance to patients regarding Managed Vision Care.
• Assist the store with being effectively merchandised according to the Planogram and other Company standards.
• Assist with the timely execution of approved Marketing programs and initiatives, and the implementation of appropriate signage and promotions according to company standards.
• Other duties as assigned by Store Manager

KNOWLEDGE & SKILLS:

• Ability to sell through use of sales skills and accountability for sales results.
• Experience and proven results with a retail or customer service establishment.
• Ability to present and implement decisive and creative solutions to opportunities to grow the business.
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
• Foster positive and results-oriented associate and doctor relationships.
• Attention to detail and follow-up.
• Ability to manage priorities through adaptability and flexibility.
• Willingness to take calculated risks.
• Experience with personal computers preferred.

EDUCATION:

High school diploma or equivalent, or comparable experience typically achieved with a minimum of 1-2 years in a retail environment.

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description. The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job