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GENERAL FUNCTION:
The basic function of the Optician is to attract and retain patients by delivering an exceptional patient experience, foster patient retention, and promote outstanding doctor satisfaction.
MAJOR DUTIES & RESPONSIBILITIES:
- Drive profitable store sales by fostering a retail selling culture through role-playing and effective retail sales skills.
- Develop professional business relationships with other associates and Doctors.
- Fill ophthalmic eyeglass prescriptions, and fit and adapt lenses and frames, including but not limited to:
- Utilize optical prescriptions in conjunction with the patient's visual requirements.
- Recommend specific lenses and coatings to suit patient needs.
- Assist patients in selecting frames and coordinate frames to prescriptions and needs.
- Perform optical measurements accurately.
- Ensure a quality patient experience through correct pricing, POS entry, and realistic delivery time quotes.
- Provide guidance to patients regarding Managed Vision Care.
- Assist the store in effective merchandising according to the Planogram and company standards.
- Support the implementation of marketing programs, signage, and promotions.
- Perform other duties as assigned by the Store Manager.
KNOWLEDGE & SKILLS:
- Ability to sell using effective sales techniques and be accountable for results.
- Experience with retail or customer service environments.
- Creative problem-solving skills to grow the business.
- Excellent communication skills to meet or exceed patient expectations.
- Ability to foster positive relationships with colleagues and doctors.
- Attention to detail and follow-up skills.
- Flexibility and adaptability in managing priorities.
- Willingness to take calculated risks.
- Experience with personal computers is preferred.
- State licensure or certification by a recognized opticianry association is required.
EDUCATION:
High school diploma or equivalent, or 1-2 years of experience in retail.
The company aims to accommodate qualified individuals with disabilities to perform essential job functions.