Ophthalmology Patient Marketing Manager

Genentech; South San Francisco (CA); On-site; USD 129,000 - 239,000; Full time

Job summary

Genentech is seeking a Marketing professional to drive patient-focused campaigns across ophthalmology, converting consumer insights into compelling brand experiences that build trust and improve health outcomes. You will lead patient-facing digital engagement for on-market products and launches, delivering innovative engagements with strong measurement and personalization capabilities.

This role emphasizes multichannel strategy, content development, and cross-functional execution to support the

Qualifications

• Bachelor's degree
• One year of marketing experience or an MBA
• 4 years minimum work experience, with 2 years of commercial experience

Responsibilities

• Supports tailored omnichannel customer engagement using insights and data, collaborating with Sr. Customer Marketers
• Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and experiences
• Measures, refines, and adjusts campaigns based on real-time data and brand objectives
• Partners with agencies and the PRC to facilitate development, approval, and pull-through of compliant promotional tactics
• Ensures cross-functional alignment for content and campaigns and supports strategy execution across channels

Skills

Marketing experience

Commercial experience

Education

Bachelor's degree

MBA

Job description

Genentech is seeking a Marketing professional to drive patient-focused campaigns across ophthalmology, converting consumer insights into compelling brand experiences that build trust and improve health outcomes. You will lead patient-facing digital engagement for on-market products and launches, delivering innovative engagements with strong measurement and personalization capabilities.

This role emphasizes multichannel strategy, content development, and cross-functional execution to support the