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Job summary
A financial technology firm is looking for an experienced Marketing Manager to lead B2B marketing initiatives. This role will involve developing and executing digital marketing campaigns, optimizing SEO/SEM efforts, and creating impactful content for an enterprise software audience. The ideal candidate will have over 5 years in B2B marketing, particularly within fintech or SaaS environments. Strong collaboration, analytics, and project management skills are essential for success. This position is based in the New York City office, requiring in-office presence.
Qualifications
5+ years of experience in B2B marketing within SaaS or fintech.
Hands-on experience with marketing automation tools like HubSpot.
Strong event management skills and project management capabilities.
Responsibilities
Develop and execute digital marketing campaigns across various channels.
Optimize SEO/SEM performance to increase leads.
Create engaging content for B2B audience.
Skills
B2B marketing experience
SaaS product marketing
Content development across channels
Marketing automation tools usage
Event management skills
Strong project management skills
Tools
HubSpot
Salesforce
Google Analytics
Semrush
Job description
A financial technology firm is looking for an experienced Marketing Manager to lead B2B marketing initiatives. This role will involve developing and executing digital marketing campaigns, optimizing SEO/SEM efforts, and creating impactful content for an enterprise software audience. The ideal candidate will have over 5 years in B2B marketing, particularly within fintech or SaaS environments. Strong collaboration, analytics, and project management skills are essential for success. This position is based in the New York City office, requiring in-office presence.