Onsite NYC: Integrated Sales & Marketing Lead – Apparel

Gelmart International / Rafar Group; New York (NY); On-site; USD 90,000 - 125,000; Full time

Job summary

Gelmart International in New York seeks a Sales & Marketing Manager to lead commercial and marketing efforts for our Walmart intimate apparel business. Based in our New York office, this role blends sales execution with marketing ownership across multiple brands, partnering with cross-functional teams to drive assortments, line reviews, launches, and in-store and digital programs.

The candidate will own marketing requests, sample coordination, packaging, PDP content, and sustainability

Qualifications

• 5+ years of combined sales, account management, retail stores, and/or marketing experience supporting a mass retailer, with Walmart experience required.
• Multiple years of experience in apparel preferred (intimate apparel, basics, or seasonal apparel a strong plus).
• Proven self-starter who takes initiative without prompting and drives issues to resolution.
• Exceptional communication, storytelling, and relationship-building skills.
• Willing and able to work on-site in our New York, NY office.

Responsibilities

• Support preparation for customer meetings, joint business plans, monthly business reviews, and modular resets.
• Own the day-to-day flow of merchant requests: sample coordination, pricing responses, item setup follow-through, and post-meeting recap and action tracking.
• Own intake, prioritization, and delivery of all marketing needs and requests across Walmart, Sam's Club, and Walmart Canada.
• Manage marketing sample requests end-to-end — internal photoshoots, brand requests, YBM/Holiday needs, and account meetings — including sourcing, tracking, shipping, and warehouse coordination.
• Own the marketing calendar of photoshoots, YBM, and Holiday milestones; make priority calls when Walmart, Motherhood, and own-brand needs conflict.
• Coordinate packaging prototype printing and route files and inputs to vendors and printers.
• Procure samples, organize and attend shoots, and provide retouch notes for NOBO, Joyspun, Kindly, and other brands.
• Own model casting: pre-screen portfolios against fit, size, age, and look criteria; assemble casting decks and submit curated options for final approval.
• Share packaging imagery with package suppliers (RPAC); confirm receipt and correct file formats.
• Coordinate e-commerce image needs; prepare and ship imagery to Walmart's studio.
• Manage all portal work: cropping, renaming, and uploading imagery through SupplierOne, Workhorse, and other Walmart and vendor portals.
• Lead PDP enhancement assets; own final look-and-feel decisions in partnership with sales, Design and brand leadership.
• Own EcoRecords submissions for Bazaarvoice/Walmart: prepare inputs, chase factories and Zora for missing data, and complete submissions on time.
• Enable Walmart recycled-globe artwork and other sustainability call-outs; own the operational readiness (certifications, transaction certificates, packaging approvals) that makes them possible.
• Manage the Gelmart BCI account and unit reconciliations; support RSC/BV and other certification audits.
• Maintain marketing color-name conventions in Simparel and generate UPC reports for the packaging team.

Job description

Gelmart International in New York seeks a Sales & Marketing Manager to lead commercial and marketing efforts for our Walmart intimate apparel business. Based in our New York office, this role blends sales execution with marketing ownership across multiple brands, partnering with cross-functional teams to drive assortments, line reviews, launches, and in-store and digital programs.

The candidate will own marketing requests, sample coordination, packaging, PDP content, and sustainability