Online Reputation & Social Media Advisor - Remote

Davita Inc.; Virginia Beach (VA); Remote; USD 61,000 - 102,000; Full time

Job summary

A healthcare organization is seeking a Remote Online Reputation & Social Media Advisor to develop a digital content strategy and enhance online brand reputation. This role involves monitoring online feedback, collaborating across departments, and advising on best practices. Candidates should have a Bachelor's degree and 5 years of experience in social media and content marketing. Remote opportunities available in Virginia and other states.

Benefits

Medical, Dental, Vision plans

Tuition Assistance - $5,250/year

Life Insurance

401k/403B with Employer Match

Paid Time Off and Sick Leave

Qualifications

• 5 years of online reputation, social media, and content marketing experience required.
• Ability to effectively communicate information and ideas in verbal and written format.
• Strong organizational skills and ability to multitask under tight deadlines.

Responsibilities

• Assist in building and executing a digital content strategy.
• Monitor and respond to online reviews across platforms.
• Collaborate with departments to address consumer feedback.

Skills

Digital and social media passion

Project management

Customer service skills

Attention to detail

Relationship building

Education

Bachelor's degree in Business Communications, Journalism, Marketing, or Public Relations

Job description

Online Reputation & Social Media Advisor - Remote

life insurance, paid time off, sick time, tuition assistance, 401(k), 403(b), remote work

Sentara Health is currently seeking a full-time remote Online Reputation & Social Media Advisor.

Position Status: Full-time, Day Shift

Remote opportunities available in the following states: Virginia, North Carolina, Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington (state), West Virginia, Wisconsin, Wyoming

Standard Working Hours: 8:00AM to 5:00PM (EST)

City/State

Virginia Beach, VA

Work Shift

First (Days)

Overview:

Sentara Health is currently seeking a full-time remote Online Reputation & Social Media Advisor.

Position Status: Full-time, Day Shift

Remote opportunities available in the following states: Virginia, North Carolina, Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington (state), West Virginia, Wisconsin, Wyoming

Standard Working Hours: 8:00AM to 5:00PM (EST)

Overview

The Online Reputation and Social Media Advisor will assist the Corporate Communications and Public Relations team in building and executing a digital content strategy to promote and leverage news and information via digital and social media.

This position will continuously evolve our online brand reputation and strategy to drive consumer engagement, including awareness, interest, interaction/conversion, loyalty, and advocacy. This position advises and trains others in how to best leverage digital content to advance department and enterprise-wide goals.

Online Voice and Brand Reputation

• Monitor, analyze, and respond to online reviews across platforms (Google, Facebook, Healthgrades, etc.) for all Sentara-branded locations and providers.

• Spot trends in consumer feedback and flag opportunities or concerns to operational and clinical leadership. Collaborate across departments to address concerns and close the feedback loop.

• Maintain a clear escalation protocol for sensitive issues, ensuring HIPAA compliance and timely follow-up.

• Ensure consistent tone, style, and messaging in Sentara's online presence.

• Address and manage the health system's reputation by monitoring and responding to conversations on social media channels, while keeping internal stakeholders informed. Work with other communicators to address comments and criticism and engage audiences, timely when appropriate. Assess opportunities for and threats to brand reputation.

• Research and identify ways to build and extend the health system's visibility and enhance its reputation through innovative use, tracking and measuring of social media channels and platforms.

• Continually innovate, update, and improve digital channels based on the enterprise's business objectives, its audiences' communication needs, changes in platform guidelines and algorithms, and adoption of new technology, tools, and resources.

• Work independently and with a team in a high-volume, fast-paced creative environment to design, develop, prepare, implement, review, edit and maintain a multitude of digital and social channels and platforms.

• Ensure digital communication strategies and tactics are consistent and aligned to broader communication and marketing campaigns and adhere to overall graphic and brand standards and communication/editorial style.

• Be a health system resource regarding online reputation and social media best practices. Collaborate with and provide guidance and support to others on their digital communication efforts.

• Advise and provide training to professionals throughout the organization on online reputation, social media, and digital content best practices for strategy, metrics, content, etc.

Education

• Bachelor's degree - Business Communications, Journalism, Marketing, Public Relations or related field

Certification/Licensure

• No specific certification or licensure requirements

Experience

• 5 years of online reputation, social media, content marketing, and channel management experience, preferably in a healthcare environment Required

Minimum Knowledge, Skills, and Abilities (KSA):

• Passionate about digital and social media platforms.

• Strong project management and organizational skills.

• In-depth knowledge and understanding of digital reviews and social media platforms and their respective and how they can be deployed.

• Ability to effectively and creatively communicate information and ideas in verbal and written format.

• Ability to build and maintain relationships.

• Ability to apply strict attention to detail (grammar, spelling, style guidelines) a must.

• Strong customer service skills.

• Good technical understanding and can learn new hardware and software quickly.

• Ability to multitask and perform under tight deadline

We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay rate for Full Time employment is: $61,380.80 - $101,254.40. Additional compensation may be available for this role such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Benefits: Caring For Your Family and Your Career * Medical, Dental, Vision plans * Adoption, Fertility and Surrogacy Reimbursement up to $10,000 * Paid Time Off and Sick Leave * Paid Parental & Family Caregiver Leave * Emergency Backup Care * Long-Term, Short-Term Disability, and Critical Illness plans * Life Insurance * 401k/403B with Employer Match * Tuition Assistance - $5,250/year and discounted educational opportunities through Guild Education * Student Debt Pay Down - $10,000 * Reimbursement for certifications and free access to complete CEUs and professional development *Pet Insurance
*Legal Resources Plan
*Colleagues have the opportunity to earn an annual discretionary bonus ifestablished system and employee eligibility criteria is met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission "to improve health every day," this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

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