Online Marketing Specialist

Right at Home; Omaha (NE); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work availability

Flexible time off

Parental leave

Competitive pay

Job summary

Right at Home is seeking an Online Marketing Specialist to optimize the local web presence for Franchisees and improve organic rankings. You will lead online engagement initiatives and coach Franchisees on best online practices.

The role requires CMS, web analytics, and basic HTML skills, with a focus on collaboration across franchisees and corporate teams to drive digital growth.

Qualifications

• B.A./B.S. in Marketing or related field or equivalent experience.
• Experience in digital marketing and content management.
• Proficiency with CMS, web analytics and basic HTML skills.
• Strong communication and collaboration with franchisees and stakeholders.

Responsibilities

• Maintain and optimize local web presence for franchisees to improve organic ranking.
• Develop new online engagement strategies and coach franchisees on best practices.
• Collaborate with cross-functional teams to support marketing plans and content calendars.
• Present local analytics to franchisees and adjust strategies accordingly.
• Ensure brand standards and consistency across all web properties.
• Stay current with emerging web technologies and zero-click search tactics.

Skills

Digital marketing

CMS proficiency

Web analytics

SEO tools

HTML basics

Communication

Team player

Education

B.A./B.S. in Marketing or related field

Tools

CMS platforms

Google Analytics

SEO tools

Job description

Right at Home is looking for an Online Marketing Specialist (OMS) to join our team! This position works to optimize the local web presence for Franchisees with the goal of improving overall organic ranking. This position is responsible for developing new ways to engage consumers online by managing website engagement strategies and serving as a coach and liaison to Franchisees/Channel Partners for best online practices.

• Do you have a solid understanding of digital marketing?
• Do you thrive in a fast-paced environment with multiple priorities?
• Do you have experience utilizing content management systems, web analytics and basic HTML skills?
• Are you passionate about helping franchisees achieve their website goals?

Right at Home is clear in its mission... "To improve the quality of life for those we serve". You can help us achieve this mission by lending your leadership experience, proactive problem-solving abilities, success in small business and effecting coaching skills to our organization!

When you come and work for Right at Home, you are joining a company that values its employees in all aspects of life. We offer a casual work environment, hybrid work availability, flexible time off, parental leave, competitive pay, and so many other great benefits!

We are protective of our culture and enjoy working with others who share our core values: Authentic, Accountable, Approachable, Collaborate and Integrity! We aspire to work with colleagues whoGet it, Want itand have theCapacity to do it. That means you'll work with people who know what it takes to succeed, strive for excellence and have the skills and knowledge necessary to get the job done right! We use theEOSapproach to our business, creating transparency and accountability.

Right at Home does not provide employment-based visa sponsorship for this role. Candidates must be authorized to work in the United States without the need for current or future sponsorship. Employment is contingent upon maintaining valid work authorization throughout employment.

Primary Responsibilities:

• Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable
• Maintain a positive disposition and be open to input, feedback, and suggestions from franchisees, leadership, and colleagues at all times
• Work within content management software (CMS) to assist in creating, developing and managing content for organization’s web presence
• Assist local offices with maintaining websites and coach on how to identify areas of opportunity and growth in their digital presence, including search engine rankings using various techniques
• Coordinate with staff to convert content into proper website structure to optimize search everywhere strategies along with identifying landing pages that can make an impact in accomplishing Franchisee goals
• Work with cross-functional teams and key franchisee stakeholders to support initiatives from the Right at Home content calendar and marketing plan
• Utilize excellent project management skills and work cooperatively with corporate team members and Franchisees/Channel Partners
• Present local analytics to Franchisees using multiple platforms for different online marketing activities focused on overall performance and opportunity
• Coach Franchisees/Channel Partners on web best practices, monitor and manage their online reputation, and update/disseminate content as needed
• Maintain brand standards and a consistent look and feel throughout all web properties
• Stay current with emerging web and online technologies including social media outlets and zero click search
• Ensure web-based information is archived for future needs
• Participate in special projects and perform other duties as assigned

Successful Candidates will have:

• B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience
• 4 years’ experience in Marketing
• Google AdWords and Analytics certification a plus
• Home Care and/or Franchising experience a plus
• Proven proficiency in digital marketing and social media strategies
• Proficient at utilizing CMS, web analytics, search ranking tools, and basic HTML skills
• Knowledge of online directories and business acumen
• Excellent verbal and written communication skills, including presentations
• Effective interpersonal skills
• Team player
• Highly organized self-starter
• Strong attention to detail and time management skills
• Passion, integrity, and energy

Right at Home, a RiseMark Holdings, LLC Company, is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity, or any other legally protected basis, in accordance with applicable law.

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