Omnichannel Marketing Project Lead, DTC/MarCom

Abbott (abbottcareers2 board); Town of Texas (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Abbott is seeking a Senior Marketing Project Specialist, Direct-to-Consumer and Marketing Communications, based in Austin, TX, in the Cardiac Rhythm Management division. This onsite role leads integrated omnichannel campaigns and coordinates internal teams and external agencies to drive disease awareness and patient engagement.

You will ensure brand alignment, regulatory compliance, and timely delivery across digital and traditional channels, supporting growth and physician education initiatives.

Qualifications

• Experience leading omnichannel DTC and MarCom campaigns.
• Strong project management skills and ability to coordinate multiple campaigns.
• Experience coordinating with agencies and external vendors.
• Ability to ensure regulatory compliance and brand standards across materials.
• Cross-functional collaboration with marketing, medical, regulatory, legal, analytics teams.

Responsibilities

• Lead omnichannel DTC and marcom campaigns across digital and traditional channels.
• Manage multiple projects from initiation to launch using PM tools.
• Coordinate with external agencies, vendors, and creatives for assets.
• Ensure campaigns comply with Abbott brand standards and healthcare regulations.
• Collaborate with internal stakeholders across departments to support executions.
• Track performance, gather insights, and optimize campaigns based on data.

Job description

Abbott is seeking a Senior Marketing Project Specialist, Direct-to-Consumer and Marketing Communications, based in Austin, TX, in the Cardiac Rhythm Management division. This onsite role leads integrated omnichannel campaigns and coordinates internal teams and external agencies to drive disease awareness and patient engagement.

You will ensure brand alignment, regulatory compliance, and timely delivery across digital and traditional channels, supporting growth and physician education initiatives.