Omnichannel Marketing Manager

Bizzy® Coffee; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401K with 4% match

PTO, sick days, and holidays

Short-term disability

Unlimited cold brew coffee

Job summary

Bizzy Coffee, the leading refrigerated ready-to-drink cold brew brand, is seeking an Omnichannel Marketing Manager in Minnesota. You will connect top-of-funnel brand awareness with high-impact retail activation, coordinating with the sales team to align brand campaigns with account plans and driving ROI across Instacart Ads, Target Roundel, Kroger Precision Marketing, and Amazon Ads.

You will lead budget management, in-store shopper plans, and coupon strategies while working closely with retail

Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline.

Responsibilities

• Strategic Planning: Architect and execute the annual omnichannel retail marketing strategy with Sales and Marketing leadership.

Skills

Omnichannel marketing

CPG marketing

Digital retail media

Budget management

Retail buyer presentations

Multi-channel media

Education

Bachelor’s degree in Marketing

Tools

Instacart Ads

Target Roundel

Kroger Precision Marketing

Amazon Ads

Job description

Bizzy Coffee is the #1 selling brand of cold brew coffee on Amazon and the most productive brand in the refrigerated coffee category in US retail grocery. Bizzy Coffee can be found in Target, Kroger, Publix, Sprouts, and dozens of regional grocers across the country. Bizzy Coffee manufactures and markets a full line of USDA Organic coffee products, including coarse ground coffee, brew bags, and ready-to-drink cold brew. The company’s growth strategy is centered on its refrigerated ready-to-drink portfolio, including multi-serve cold brew and the recent launch of its double espresso shots, with a focus on expanding distribution and driving velocity within retail grocery.

Our Mission & Values

At Bizzy, we are building a high-performing team on a mission to energize Bizzy People with great-tasting, craft beverages that deliver effective benefits. We value individuals who are highly ambitious, take ownership of their work, and operate with a strong customer mindset. We believe in a Dream Team environment where accountability, transparency, and collaboration drive results, and we hold a high bar for quality and execution in everything we do.

About the Role

Bizzy is looking for an Omnichannel Marketing Manager to connect top-of-funnel brand awareness with high-impact retail conversion. In this role, you will drive digital retail media across platforms like Instacart Ads, Target Roundel, Kroger Precision Marketing, and Amazon Ads, while partnering closely with our sales team to create annual plans that tie in brand-level campaigns with account-specific activation. We need an agile, data-driven strategist who can seamlessly align our owned channels, manage cross-functional budgets, and optimize real-time campaign performance to maximize ROI.

Duties & Responsibilities

• Strategic Planning: Architect and execute the annual omnichannel retail marketing strategy in close partnership with Sales and Director of Marketing. Prioritize key accounts, align joint business planning (JBP) priorities, and integrate brand-level campaigns with account-specific activation.
• Full-Funnel Integration: Ensure a seamless consumer journey by connecting top-of-funnel awareness media with lower funnel retail conversion drivers.
• Digital Retail Media: Lead the strategy and execution of digital retail media networks (e.g., Instacart Ads, Target Roundel, Kroger Precision Marketing, and Amazon Ads) to maximize online conversion and digital shelf dominance.
• In-Store Shopper Marketing: Develop and execute comprehensive in-store shopper marketing plans to drive retail foot traffic, enhance shelf visibility, and accelerate conversion at the point of purchase.
• Coupon Strategy & Management: Direct the creation, distribution, and performance tracking of VIP coupon programs, ensuring high impact distribution, mitigating unauthorized coupon leakage, and driving measurable trial and new consumer acquisition.
• Budget Adherence & Optimization: Strictly track and optimize omnichannel marketing budget, allocating funds effectively across shopper, retail, paid, and experiential channels to maximize overall impact.
• ROI Measurement & Real-Time Optimization: Continuously track, analyze, and measure the ROI for every media type, leveraging performance data to make agile, on-the-fly adjustments to live campaigns.
• Customer Sell-In & Retailer Collaboration: Act as the primary media subject matter expert during customer sell-in meetings, presenting full-funnel marketing strategies to retail buyers to secure distribution and merchandising support.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline
• 5+ years of dedicated experience in CPG shopper/omnichannel marketing, ideally within the food & beverage space.
• Hands-on proficiency managing and optimizing digital retail media platforms (e.g., Instacart Ads, Target Roundel, Kroger Precision Marketing, and Amazon Ads).
• Strong track record in physical retail shopper marketing, driving velocity, shelf visibility, and joint business growth at major grocery accounts.
• Proven ability to present strategic marketing plans directly to retail buyers and merchant teams to secure merchandising and distribution agreements.
• Rigorous commercial mindset with demonstrated success managing multi-channel media budgets and interpreting closed-loop retail data.
• Preferred: Direct experience setting up and managing paid mid/top-funnel media (Meta Ads Manager, Google Ads, TikTok) in conjunction with retail conversion pushes.

Organization & Location

• Reports directly to the Director of Marketing
• In-Office Model: We build things in person in our Brooklyn Center, MN office (onsite 5 days per week).
• Health, dental, and vision coverage
• Competitive salary with performance-based bonus
• 401K w/ 4% match
• PTO, sick days, and holidays
• Short-term disability
• Unlimited cold brew coffee, obviously.

DEI-EEO Statement

Bizzy Coffee is an inclusive Equal Opportunity Employer. We celebrate diversity and consider all applicants without regard to race, color, ethnicity, religion, national origin, gender, gender identity or expression, sexual orientation, mental or physical disability, veteran status, or any other characteristic protected by law.