Omnichannel Digital Marketing Lead for Diagnostics

Naveris, Inc.; Waltham (MA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Work/life balance

Remote work opportunities

Job summary

A cutting-edge diagnostics company is seeking a Digital Marketing Manager to lead the development and execution of digital strategies. This role involves managing campaigns targeting both clinicians and patients, with particular emphasis on analytics and optimization. The ideal candidate will have 5–8 years of relevant experience, expertise in marketing automation, and a proven track record in the healthcare sector. This position offers full-time opportunities and a chance to work in a dynamic and innovative environment.

Qualifications

• 5–8+ years of digital marketing experience in diagnostics or healthcare.
• Proven experience in managing omnichannel campaigns targeting healthcare providers and patients.
• Strong analytical skills with experience in reporting tools.

Responsibilities

• Develop and manage omnichannel digital strategies targeting physicians and patients.
• Plan and optimize campaigns across various digital channels.
• Ensure consistent brand messaging across all digital touchpoints.

Skills

Digital marketing

Data-driven decision making

Campaign management

SEO/SEM

Analytics tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Salesforce Marketing Cloud

Google Analytics

HubSpot

Marketo

Job description

A cutting-edge diagnostics company is seeking a Digital Marketing Manager to lead the development and execution of digital strategies. This role involves managing campaigns targeting both clinicians and patients, with particular emphasis on analytics and optimization. The ideal candidate will have 5–8 years of relevant experience, expertise in marketing automation, and a proven track record in the healthcare sector. This position offers full-time opportunities and a chance to work in a dynamic and innovative environment.