Omnichannel Digital Campaign Strategist

Zumiez; Lynnwood (WA); On-site; USD 37,195 - 46,838; Full time

Benefits offered by this job

Health, vision, and dental insurance

Basic life insurance

Disability insurance

Employee stock purchase plan

Paid parental leave

Employee Assistance Program

Dependent Care Flexible Spending Account (FSA)

Bonus eligibility

Job summary

A prominent retail company in Lynnwood is seeking a Digital Campaign Specialist to enhance their digital marketing efforts. This role involves creating and executing full-funnel campaigns across various platforms, collaborating with creative teams, and optimizing performance through data analysis. Ideal candidates should have 2–4 years of digital marketing experience and a strong understanding of ad platforms. Join a dynamic team that values creativity and connection with youth culture.

Qualifications

• 2–4 years of experience managing digital marketing segmentation & campaigns.
• Test and Learn mindset; experience with A/B testing.
• Strong understanding of ad platforms and app push notifications.
• Analytical mindset comfortable interpreting data.
• Excellent communication and project management skills.

Responsibilities

• Plan and execute full-funnel digital campaigns.
• Collaborate with creative teams to develop campaign assets.
• Optimize performance with external partners.
• Build and manage audience segments for notifications.
• Monitor campaign performance and adjust for ROI.
• Report on results with actionable insights.

Skills

Digital marketing segmentation

Campaign management

Text marketing

Ad platforms knowledge

Analytical mindset

Excellent communication skills

Job description

A prominent retail company in Lynnwood is seeking a Digital Campaign Specialist to enhance their digital marketing efforts. This role involves creating and executing full-funnel campaigns across various platforms, collaborating with creative teams, and optimizing performance through data analysis. Ideal candidates should have 2–4 years of digital marketing experience and a strong understanding of ad platforms. Join a dynamic team that values creativity and connection with youth culture.