Omnichannel Activation Lead

Del Monte Foods; Rogers (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with company match

Employer-paid life & disability insur

Flexible Spending Accounts (FSA)

Paid Time Off (PTO)

7 Company Paid Holidays

Telemedicine & Employee Assistance

Voluntary benefits options

Job summary

Fresh Del Monte Produce Inc. in Rogers, AR is seeking an Omnichannel Activation Manager to lead omnichannel strategies that boost sales and market share for our fresh produce brands with retailers.

You will build customer-specific activation plans, manage cross-functional teams, and measure program results across in-store, digital, and promotional channels, partnering with Sales, Marketing, Finance, and external agencies.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years in the CPG industry with retail activation experience.
• Experience in shopper/retail marketing and eCommerce.
• Strong project management skills and cross-functional collaboration.

Responsibilities

• Marry brand and retailer objectives to build customer-specific strategies.
• Develop and execute omnichannel programming across Retail, in-store, and digital channels.
• Support digital shelf content creation and optimization for conversion.
• Lead cross-functional teams and manage activation budgets and KPIs.
• Brief creative partners and ensure alignment with brand guidelines.
• Monitor campaign performance and drive sales growth.

Skills

5+ years experience in CPG industry

Retail Activation

Omnichannel Marketing

Shopper Marketing

eCommerce experience

Strong Project Management

Education

Bachelor's Degree

MBA

Job description

Fresh Del Monte Produce Inc. in Rogers, AR is seeking an Omnichannel Activation Manager to lead omnichannel strategies that boost sales and market share for our fresh produce brands with retailers.

You will build customer-specific activation plans, manage cross-functional teams, and measure program results across in-store, digital, and promotional channels, partnering with Sales, Marketing, Finance, and external agencies.