Omni Shopper Marketing Manager - Amazon & eCommerce

Colgate-Palmolive; Overland Park (KS); Hybrid; USD 124,000 - 174,000; Full time

Job summary

Colgate-Palmolive, Hill's Pet Nutrition in Overland Park, seeks a Manager, Omni Shopper Marketing for eCommerce to develop and execute shopper marketing strategies that drive growth for the brand across digital, in-store, and CRM initiatives. Travel up to 25% and hybrid work.

The role requires 8+ years in shopper/brand marketing, a bachelor’s degree, and experience with retail media platforms. You will lead budgets, create sell-in presentations, and collaborate with Sales and Media teams to

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of commercial experience in shopper marketing, brand marketing, retail marketing, or related experience

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms
• Lead market planning, budget development, and execution to align brand strategies with customer business models
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting, mobile tactics) to deliver measurable recommendations to senior management
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting

Job description

Colgate-Palmolive, Hill's Pet Nutrition in Overland Park, seeks a Manager, Omni Shopper Marketing for eCommerce to develop and execute shopper marketing strategies that drive growth for the brand across digital, in-store, and CRM initiatives. Travel up to 25% and hybrid work.

The role requires 8+ years in shopper/brand marketing, a bachelor’s degree, and experience with retail media platforms. You will lead budgets, create sell-in presentations, and collaborate with Sales and Media teams to