Mgr Omni Shopper Mktg Amazon

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 124,000 - 174,000; Full time

Benefits offered by this job

401(k) matching

Paid vacation days

Paid holidays

Medical/dental/vision insurance

Sick leave

Job summary

Colgate-Palmolive Company is seeking a Manager, Omni Shopper Marketing for eCommerce in Overland Park, KS. The role drives shopper marketing and go-to-market strategies to achieve brand objectives, championing retailer journeys and implementing proven eCommerce tactics to deliver growth.

The candidate will lead omni-channel campaigns, partner with Sales and Media, manage budgets, and develop promotional programs for new product launches, with a focus on CRM activations and measurable outcomes.

Qualifications

• Bachelor's degree required in Marketing, Business, or a related field.
• 8+ years of commercial experience in shopper/brand/retail marketing or related field.
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb.
• Master’s degree or MBA preferred.
• Strong expertise in omni-channel marketing campaigns, CRM programs, and co-op media partnerships.
• Excellent communication and interpersonal skills; ability to influence across organizational levels.

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms.
• Lead market planning, budget development, and execution to align brand strategies with customer business models.
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches.
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line.
• Create creative briefs, communication vehicles, in-store displays, digital assets, and education strategy.
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting) to deliver measurable recommendations to senior management.
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement.
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting.

Skills

Omni-channel marketing

Shopper marketing

CRM programs

Cross-functional leadership

Education

Bachelor's degree in Marketing or Business

MBA / Master’s degree (preferred)

Tools

Profitero

Revuze

SimilarWeb

Microsoft Office Suite

Google Workspace

Job description

Relocation Assistance Offered Within Country

Job Number #175927 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

The Hill’s Manager, Omni Shopper Marketing for eCommerce is responsible for the development and execution of shopper marketing strategies and go-to-market activities to achieve the brand's short- and long-term business objectives. This includes championing each retailer’s journey and shopper profile, and implementing proven eCommerce strategies that deliver growth.

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms
• Lead market planning, budget development, and execution to align brand strategies with customer business models
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting, mobile tactics) to deliver measurable recommendations to senior management
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of commercial experience in the areas of shopper marketing, brand marketing, retail marketing, or related experience

Preferred Qualifications

• Previous experience in the Consumer Packaged Goods (CPG) industry
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
• Master’s degree or MBA
• Strong functional expertise in executing omni-channel marketing campaigns, CRM programs, and co-op media partnerships
• Innovative and creative, always looking for new ways to engage shoppers and drive brand success
• Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
• Proficiency in Microsoft Office Suite and Google Workspace tools

Compensation And Benefits

Salary Range $124,000.00 - $174,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.